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Course Catalog > Business Classes > Communication Skills

Fundamentals of Marketing Communication  

Businesses depend on marketing communications to attract customers, earn profits and, in essence, thrive. Yet the challenge of breaking through the noise and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection, and convince readers to take action, all within a few sentences.

Class participants will learn how to craft persuasive, action-oriented marketing messages that evoke desirable audience responses for integrated online and offline marketing communications campaigns.

See our detailed course information including course content, learning objectives, and prerequisites.

Required text: "The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells" (3rd edition) by Robert W. Bly



Fundamentals of Marketing Communication  Class already in session...
Item: F9766 Blaise Mitsutama
6:00 PM - 9:00 PM North Campus
Sessions: 5 Tu Location: V2140 14673 NE 29th Place Bellevue, WA 98007
10/28/2014 - 12/2/2014 Fee: $299.00
No class 11/11.



To register by phone, call Registration Services at 425-564-2263.


Please note that the North Campus Bookstore is temporarily closed for fall quarter. If the class you are registering for lists a required textbook then you are responsible for ordering and purchasing it prior to the start of class through the Main Campus Bookstore or a retailer. 
For hours and book availability of the Main Campus Bookstore please visit their website at or call 425-564-2285.



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