|Fundamentals of Marketing Communication
Businesses depend on marketing communications to attract customers, earn profits and, in essence, thrive. Yet the challenge of breaking through the noise and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection, and convince readers to take action, all within a few sentences.
Class participants will learn how to craft persuasive, action-oriented marketing messages that evoke desirable audience responses for integrated online and offline marketing communications campaigns.
See our detailed course information including course content, learning objectives, and prerequisites.
Required text: "The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells" (3rd edition) by Robert W. Bly