Print Course information
E-mail to a friend
Return to Course Catalog

Course Catalog > Business Classes > Communication Skills

Fundamentals of Marketing Communication  

Businesses depend on marketing communications to attract customers, earn profits and, in essence, thrive. Yet the challenge of breaking through the noise and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection, and convince readers to take action, all within a few sentences.

Class participants will learn how to craft persuasive, action-oriented marketing messages that evoke desirable audience responses for integrated online and offline marketing communications campaigns.

Required textbook: The Copywriters Handbook. Recommended textbook: Content Rules.

See our detailed course information including course content, learning objectives, and prerequisites.

 

Fundamentals of Marketing Communication
Item: G9810 Elizabeth Kingswood
6:00 PM - 9:00 PM North Campus   Room: V2128
Sessions: 5 Th Address: 14673 NE 29th Place Bellevue, WA 98007
5/1/2014 - 5/29/2014 Fee: $299.00
 

To register by phone, call Registration Services at 425-564-2263.

 

 

LATEST NEWS & TRENDS

View all Latest News & Trends >>




Copyright © Bellevue College Continuing Education, 14673 NE 29th Place | 425.564.2263 | Main Campus, 3000 Landerholm Circle SE