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Course Catalog > Business Classes > Technical Writing

Fundamentals of Marketing Communication  

Businesses depend on marketing communications to attract customers, earn profits and, in essence, thrive. Yet the challenge of breaking through the noise and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection, and convince readers to take action, all within a few sentences.

Class participants will learn how to craft persuasive, action-oriented marketing messages that evoke desirable audience responses for integrated online and offline marketing communications campaigns.

See our detailed course information including course content, learning objectives, and prerequisites.


Fundamentals of Marketing Communication
Item: F9803 Elizabeth Kingswood
Arr ONL   Room: ONL
Sessions: 1 Arr Address: Internet - Online , WA
10/13/2014 - 11/14/2014 Fee: $299.00
This online, instructor-moderated class begins October 13 and ends on November 14. (Equivalent to 15 classroom hours.)

Fundamentals of Marketing Communication
Item: F9766 Business & Professional Staff
6:00 PM - 9:00 PM North Campus   Room: V2140
Sessions: 5 Tu Address: 14673 NE 29th Place Bellevue, WA 98007
10/28/2014 - 12/2/2014 Fee: $299.00
No class 11/11.

To register by phone, call Registration Services at 425-564-2263.




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