Competencies:
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Build relationships with clients
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Develop a creative brief
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Estimate and negotiate project costs
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Utilize contracts to protect yourself and your clients
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Identify and correct wayward projects
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Differentiate between agency and freelance designers
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Prepare an elevator pitch
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Discuss networking and marketing techniques to build your brand
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Detect copyright issues
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Interview for a graphic design job
Whether you plan to freelance or manage a firm, graphic designers need to understand the nuts and bolts of the business. Learn how to uncover client needs, estimate costs, establish pricing, negotiate solutions, market yourself, prepare contractual agreements, and understand intellectual property essentials. Explore techniques for collaborating with other professionals.
Required text: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th edition (ISBN-13: 978-1507206683).
Bring a USB flash drive to class.
Students must have a Bellevue College NetID before the first class session. Please
click here to create your NetID account.
