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Course Catalog > Business Classes > Entrepreneurship & Small Business

Building Your Brand: Gain More Customers Through Brand Loyalty   NEW!

Business Brands are big business. We know big companies like Nike, REI and Coca-Cola spend time and money cultivating, honing and nurturing their brands to keep customers coming back. Small businesses need to spend time knowing, understanding and sharing their brand with customers to entice loyalty and encourage new customers to try them. Built Businesses know, that 80% of business comes from 20% of your customers. This course will teach you how to cultivate and share your brand story, build brand equity and grow your business. This course spans three weeks so you will have professional feedback and an opportunity to implement each lesson between sessions including; exploring your brand, building brand equity and designing your brand strategy.

See our detailed course information including course content, learning objectives, and prerequisites.


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