|
|
Course Catalog
>
Business & Professional Development
>
Small Business Development
Smart Marketing to Generate Results
How can you cut through the mumbo jumbo to become a savvy marketer? How can you determine customer needs, market size, what customers to pursue and what prices to charge? How do you position yourself to stand out and resonate with your target audiences? What tools (PR, advertising, direct, web) should you be using given where your company is today and wants to go? Learn how to become a “marketing machine,” plus what it takes to develop and orchestrate strategically sound, integrated marketing communication programs that build on one another to generate powerful ROI.
|
|