IMPROVING E-MAIL PROMOTIONS

Discover new ways to improve your e-mail promotions, including when to e-mail, what to e-mail, and testing e-mail copy. Then find out how to analyze your e-mail response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your e-mail promotion and responses with tracking and testing. CEUs: 1.6

How you participate in this online class:

1. In the online classroom,

listen to audio lectures,
view slides,
even take an optional quiz to test yourself.

2. Discussion and Questions. Then post written comments in the online discussion with your fellow participants and the instructor. Your instructor logs on once a day to answer questions and join in on the discussion.

3. Readings. Many courses have online readings of up to 20 pages a week.

4. Participate any time of day or night. The idea is to go online 2-3 times a week, but you decide.

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