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Course Catalog > Business & Professional Development > Communication

ONLINE ADVERTISING  

Learn to make online advertising work for you and your organization. Get the inside scoop on how pay-per-click advertising with Google AdWords works and find out how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. CEUs: 1.6



How you participate in this online class:

1. In the online classroom,
  • listen to audio lectures,
  • view slides,
  • even take an optional quiz to test yourself.
2. Discussion and Questions. Then post written comments in the online discussion with your fellow participants and the instructor. Your instructor logs on once a day to answer questions and join in on the discussion.

3. Readings. Many courses have online readings of up to 20 pages a week.

4. Participate any time of day or night. The idea is to go online 2-3 times a week, but you decide.

 

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