This course is approved for VA Education Benefits.
Gain the knowledge and skills to effectively use social media to market your business. The Social Media Marketing Certificate will teach you the basics of content creation and management for social media including blogs, podcasts, and posts. You will be introduced to the most popular platforms such as Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Learn which platforms are the best fit for your company and metrics for measuring your social media marketing success. This course will also address the legalities of social media, search engine optimization, and crowdsourcing. Textbooks are required at the first class meeting and will be available at the KSU Center bookstore. Internet access is also required.
Prerequisite: Working knowledge of computers is required. Experience and/or familiarity with common social media platforms is recommended.