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Search Engine Optimization (for KIP students)  

Learn how to maximize your business website's profitability with SEO and PPC best practices. Understand the key components of website development which greatly affect SEO, and how to develop or revise a website to improve search engine placement. Learn to maximize PPC ROI with improved click-throughs and conversions while reducing monthly spend. Textbook is required at the first class meeting and is available at the KSU Center bookstore.

Prerequisite: HTML course or equivalent experience

Learning Objectives:

  • Describe how search engines see website content
  • Use Key HTML tags for SEO
  • Use File naming conventions
  • Apply SEO entry pages strategies
  • Avoid SEO black hat pitfalls
  • Develop PPC ad campaigns
  • Create and test PPC ads
  • Bid on PPC placement
  • Manage PPC costs
  • Measure results of SEO and PPC efforts

Note: Textbook,The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed, available at the KSU Center bookstore


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