Skip Navigation or Skip to Content

Corporate & Continuing
Education

Print Course information
Email me when offered
Return to Course Catalog

Courses and Programs

Managing and Creating Digital Content for Social Media    NEW!

This 2-day course will cover the social and legal issues surrounding social media (i.e. usage rights, what is fair use, etc.). You will explore: social media platforms and demographics; creating digital content for the web (i.e. writing for the web, creating graphics), and more. This course will help you build a foundation for creating digital content and learning the basics of on-line marketing.

Upon completion of this course, you should be able to:
  • Understand rights and responsibilities for creating media
  • Explore social media platforms and demographics
  • Evaluate your web presence for effectiveness
  • Determine what your website must have to help clients find you & understand your business
  • Understand what SEO is and how you can drive web traffic
  • Compose killer content and create and use images like a pro
  • Learn how to attract clients/customers
  • Explore blogging, email marketing
  • Investigate social media strategies
Audience: This course is ideal for anyone, but especially communications professionals, who are involved in the conception, visual appeal and updating social media content.
 

No classes currently available. Click here to continue searching for courses. 

Some Title