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Courses and Programs
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Sales and Customer Service
Customer Relationship Management
What is Customer Relationship Management (CRM)? How can it affect your firm’s success and bottom-line? Explore data management, technologies and data platforms as well as Program Measurement Tools that can help you effectively track and cultivate your customer base. A portion of the class will be focused on applying the systems and technology to your sales strategies. You will have a chance to experiment with an on-line CRM program and begin to build your own CRM system.
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