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Courses and Programs > Business Start-Up and Management

Customer Relationship Management  

Introduces Customer Relationship Management (CRM) and its importance in today’s business environment. Looks at CRM’s history and evolution as a key business strategy. Emphasizes CRM’s specific applications to sales strategies. Explores data management, technologies and data platforms. Evaluates CRM Program Measurement and Tools and Privacy Considerations & Issues, especially relative to customer data. Considers the future of CRM and its new horizons to use as a technology tool for enhancing an organization’s sales productivity and assured survival in a competitive marketplace.

 

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