Business & Professional Development
|Fundamentals of Marketing Communication
Businesses depend on marketing communications to attract customers, earn profits and in essence, thrive. Yet the challenge of breaking through massive multi-media clutter and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection and convince readers to take action, all within the first few sentences.
This course focuses on crafting persuasive, action-oriented marketing messages that evoke desirable audience responses. Class participants learn to apply repeatable steps for planning and writing communication pieces for an integrated online and offline marketing communications campaign.
Required text: The Copywriters Handbook. Recommended text: Content Rules.
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