Blogging and Self-Publishing

This course is designed for the blogger, the aspiring author, or the small business marketer who wants to take their game to the next level. Web 2.0 gives everybody the tools to develop, publish, distribute, and market their projects electronically. This course explores those tools, explains how to manage the online publishing process, how to cultivate a personal brand using Social Media, and how to track consumer interest. It also explains how to use WordPress for blogs, Lulu.com to create print-on-demand (POD) books, and, how to use Amazon’s Digital Publishing Platform to publish ebooks. In short, this course is a road-map for writers ready to evolve and survive in the digital age!

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