MOBILE MARKETING

More than half of U.S. consumers who’ve made purchases on their smartphone have done so in response to a mobile marketing message. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. CEUs: 1.6

View our course outline for more information.

This course is part of the Mobile Marketing Certificate, which also includes Creating Cell Phone Apps for Your Business, and Advanced Mobile Marketing.

How you participate in this online class:

1. In the online classroom,

listen to audio lectures,
view slides,
even take an optional quiz to test yourself.

2. Discussion and Questions. Then post written comments in the online discussion with your fellow participants and the instructor. Your instructor logs on once a day to answer questions and join in on the discussion.

3. Readings. Many courses have online readings of up to 20 pages a week.

4. Participate any time of day or night. The idea is to go online 2-3 times a week, but you decide.

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