Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO have a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.
In this course, discover how to use simple online video to bond with your viewer, drive traffic to your website, boost business and build brand awareness. You will also learn about increasing your business with YouTube, what types of video work best, how other business organizations use YouTube, how to create your own YouTube channel, and how to add captions, annotations and other extra features. CEU’s: 3.2
HOW IT WORKS
The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. For the best learning, participants should log into the course 2-3 different days of the week. For each unit, you will:
• Access the online readings. Many courses have online readings of up to 20 pages a week.
• Listen to the audio presentation for the unit and view the slides.
• Take a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants. For best learning, you should make one or more comments at 2-3 different
times each day.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
