13-1 Marketing Your New Book
Session 1 : Introduction to Book Marketing Techniques
- Building the Platform Overview for the book introduction - Tools
- Web Site, Key Words, Phrases - Search Engine Optimization
- Introduction to Social Media Interactions, Facebook, Twitter, Linkedin, etc.
- Selling tools: Credit Card, Debit Card, Check Processing - Sales Tax
Session 2: Project Management Structure Implementation - Book Introduction
- Building the Brand - Demographics, Audiences, Traffic Sources
- Marketing Material, Advertising, Social Media Interfaces
- Book Readings, Signings, Interviews, Book Reviews
- Marketing Economics - Making it work with a small investment
Session 3: Statistical Data and Analytics - Is the Book Selling
- How to measure performances
- Web Site behavior patterns
- Social Media Results Building
- Advertising - Return on Investments
- Examples and Q & A
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This course will be available during our Fall 2013 term. Please return to our Catalog to search for other courses. Currently available courses are designated with 13-1 preceeding their title.