This course takes an in-depth look at the various factors needed to compete in the world of online marketing. Topics will include Search Engine Optimization, Online Advertising, Social Media Marketing, Web Analytics and other interned-based marketing tools. This course meets 3 times. Homework assignments will be given after the first two sessions; these will be actionable steps you can take. The last session will be dedicated to review of participants’ websites with constructive tips for greater results.
Course meets in Missoula. Course is non-credit only. Visit the program website for complete information about the course, location, schedule, textbooks or other course materials, campus parking (if applicable), and refunds.
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