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Course Catalog > UM Extended > Professional Development

Advanced Advertising Concepts: Copywriting  

This is a follow-up course for students who enrolled in Introduction to Advertising Concepts. The course is designed to get students to think deeper about now to create messages--as concepts with supportive copy--that cut through the clutter of today's crowded media markets. Working with a partner, each week students will solve a communication problem by creating a print ad, TV spot, or other advertising message, which will then be discussed in class the following week.

Course meets in Missoula. Course is non-credit.

Visit the program website for complete information about the course, location, schedule, textbooks or other course materials, campus parking (if applicable), and refunds.

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