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Course Catalog > UM Extended > Professional Development

Foundations of Digital Marketing  

This is a 4-week course designed to provide students with a practical background in digital marketing. Learn about marketing fundamentals and the concepts of online vs. offline marketing, including the basic principles of website design and usability, keyword research, and search engine optimization. The course culminates with a thorough overview of content as the foundation of all things online. Throughout the course we'll revisit the history of digital marketing, its growth and its application in today's successful marketing environments.

Course meets in Missoula. Course is non-credit.

Visit the program website for complete information about the course, schedule, location, and refunds.

This course is one of the five-course Online & Social Media Marketing Certificate Program. A discount applies when registering for all five courses. Refer to the program website above for complete information about registering for the series.

To register, select the Add to Cart button below.

 

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