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Course Catalog > UM Extended > Professional Development

Online Marketing and Public Relations  

This is a 4-week course designed to provide students with a background in several important online marketing, advertising, and PR techniques. This course covers the "how to" basics of pay-per-click (PPC) marketing on Google and Facebook and guidelines on when it's most appropriate to use PPC marketing. Learn how to effectively use Google+ Local, mobile marketing, and online press releases, as well as how to manage your reputation online. Many essential elements of the online marketing toolkit are provided in this course.

Course meets in Missoula. Course is non-credit.

Visit the program website for complete information about the course, schedule, location, and refunds.

This course is one of the five-course Online & Social Media Marketing Certificate Program. A discount applies when registering for all five courses. Refer to the program website above for complete information about registering for the series.

To register, select the Add to Cart button below.

 

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