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Course Catalog > UM Extended > Professional Development

Online Marketing Measurement  

This is a 4-week course designed to provide an understanding of online marketing strategy and incorporate the use of analytical and leading online marketing tools. Learn to use Google Analytics and receive an overview of independent tracking and analytical tools to help you monitor and measure your online marketing effectiveness. Throughout the course, you'll also discover tips and tools to ensure long-term mastery of online marketing so you can sustain and grow your knowledge of online and social media marketing as the field continually evolves.

Course meets in Missoula. Course is non-credit.

Visit the program website for complete information about the course, schedule, location, and refunds.

This course is one of the five-course Online & Social Media Marketing Certificate Program. A discount applies when registering for all five courses. Refer to the program website above for complete information about registering for the series.

To register, select the Add to Cart button below.

 

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