It's not enough to write and publish a great book. To be a successful author, you must learn to effectively market your book. This one-day workshop will give you all the tools needed to promote them, starting with branding and a marketing plan. As we develop the marketing plan, we will cover new, traditional, local and national media. Learn to write and distribute a news release. Discover your author platform and how to optimize your Internet presence. Discuss book signings for authors who have printed books to sell.