Sign In   |   View Cart   |     |   Help
 
Print Course Information
E-mail to a Friend
Return to Course Catalog

Course Catalog

Innovating for Your Company’s Future  

Is your company prepared for the future? Do you have action plans that will enable you to increase sales and grow your business over the next 5 – 10 years? In today’s fast paced environment the business models that work successfully to generate sales can quickly stop working in the face of new competition, new technology and changing customer needs. As a result, every company needs to know how to innovate in order to survive in the long term.

This course will provide an overview of the innovation process and provide practical skill development relevant for any business. Participants will learn how to create and evaluate ideas to grow their business. In addition they will learn how to successfully design and develop new products, services, programs and processes. These skill sets are essential for companies to endure and thrive.

Who Should Attend

  • This course is intended for senior and mid-level managers in any size business and industry.
  • The ideal candidate will be in a role in which they can influence or challenge the status quo in their company.

Course Objectives

Learn the key steps of the innovation process to solve customer needs in the development of:

  • New programs
  • New processes
  • New products
  • New services

… in order to solve for customer needs

You Will Learn

  • How to identify and understand customer needs and market opportunities
  • How to generate ideas to solve for customer needs and capitalize on market opportunities
  • How to evaluate and prioritize ideas for development
  • How to design, prototype and test ideas using the lean startup approach
  • How to create a culture of innovation in your organization

Course Overview

This is a 4.5 hour course that is offered in a single afternoon session

12:30 - 2:30 pm - EXPLORE PHASE

  • Innovation process overview
  • Types of innovation
  • Planning for innovation
  • Identifying customer needs and market opportunities
  • Developing themes for ideation

2:30 - 2:35 pm: BREAK

2:35 - 3:45 pm: IDEATE PHASE

  • Business creativity and idea generation methods
  • Practice brainstorming

3:45 - 3:50 pm: BREAK

3:50 - 5:00 pm: EVALUATION AND DESIGN PHASES

  • Idea evaluation and prioritization
  • Concept development and selection
  • Product design and development
  • Lean innovation
  • Creating a culture of innovation

 

Innovating for Your Company’s Future $159.00
Dates Time Days Sessions Building
11/12/2015 - 11/12/2015 12:30 PM - 5:00 PM Th 1 UNF Herbert University Center (43)
Instructor(s): Leonard Ferman

 

Innovating for Your Company’s Future $159.00
Dates Time Days Sessions Building
2/4/2016 - 2/4/2016 12:30 PM - 5:00 PM Th 1 UNF Herbert University Center (43)
Instructor(s): Leonard Ferman

 

Innovating for Your Company’s Future $159.00
Dates Time Days Sessions Building
4/21/2016 - 4/21/2016 12:30 PM - 5:00 PM Th 1 UNF Herbert University Center (43)
Instructor(s): Leonard Ferman

 

Copyright © 2012 UNF Division of Continuing Education
12000 Alumni Drive | Jacksonville, FL 32224 | Phone: (904) 620-4200