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Innovating for Your Company’s Future  

Is your company prepared for the future? Do you have action plans that will enable you to increase sales and grow your business over the next several years? In today’s fast paced environment the business models that work successfully to generate sales can quickly stop working in the face of new competition, new technology and changing customer needs. As a result, every company needs to know how to innovate in order to survive.

This course will provide an overview of the innovation process and provide practical skill development relevant for any business. Participants will learn how to create and evaluate ideas to grow their business. In addition they will learn how to successfully design and develop new products, services, programs and processes. These skill sets are essential for companies to endure and thrive.

Participants will benefit from a balanced combination of classroom style learning with interactive sessions in which participants apply and practice the innovation methods learned to solve real word business problems.

The course instructor is Len Ferman. Len is an adjunct professor and the former head of ideation and the front end of innovation at Bank of America. He spent 25 years managing innovation and product development at Fortune 100 companies. He also holds two masters degrees in business and economics from Duke University.

Who Should Attend

  • This course is intended for senior and mid-level managers in any size business and industry.
  • The ideal candidate will be in a role in which they can influence or challenge the status quo in their company.

Course Objectives

Learn the key steps of the innovation process to solve customer needs in the development of:

  • New programs
  • New processes
  • New products
  • New services

… in order to solve for customer needs

You Will Learn

  • How to identify and understand customer needs and market opportunities
  • How to generate ideas to solve for customer needs and capitalize on market opportunities
  • How to evaluate and prioritize ideas for development
  • How to design, prototype and test ideas using the lean startup approach
  • How to create a culture of innovation in your organization

Course Overview

This is a 8.5-hour course, offered in a single day session.

8:30 to 10:00 a.m. INNOVATION OVERVIEW

  • Innovation process overview
  • Types of innovation
  • Planning for innovation

10:00 to 10:10 a.m. Break

10:10 to 11:30 a.m. EXPLORE PHASE

  • Identifying customer needs and market opportunities
  • Practice consumer focus group (interactive session)
  • Develop themes for ideation

11:30 a.m. to 12:30 p.m. Lunch (on your own)

12:30 to 1:30 p.m. IDEATE PHASE

  • Business creativity and idea generation methods
  • Practice brainstorming (interactive session)

2:30 to 2:40 p.m. Break


  • Idea evaluation and prioritization
  • Concept development and selection
  • Practice concept development (interactive session)
  • Product design and development
  • Lean innovation
  • Practice concept protoyping (interactive session)
  • Creating a culture of innovation

What our students are saying:

"Great course! Len did a great job keeping my interest the entire time."

- Nicole Dorsett, Sr. Manager Product Management and Design, Florida Blue


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