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Starting and Managing a New Business   NEW!

Come and explore what it means to become your own boss! This course will help you define and develop your business idea, conduct research around your concept, identify markets and competition, and evaluate the feasibility of the plan. You will learn how to create a business plan and the resources available in our community to help you move the idea forward. A solid business plan is essential to securing financing, learn what banks are looking for when they make decisions about approving your request and what other options are out there. Putting the plan into action is just the beginning, this course will also cover the management skills you will need to be successful long term. Course is taught by Tim Madeley, a successful business owner, along with guest speakers from a variety of business backgrounds, aimed at providing you with unique perspectives and create a network of people that support your entrepreneurial journey. Course price includes the book “Successful Business Plans” and all other course fees. Some course content is taught online so students must have access to a computer.

Upon completion of this course, participants should be able to:
  • Evaluate the feasibility of opening their own business
  • Understand how to go from idea generation to development
  • Be aware of global marketplace opportunities
  • Evaluate options for entry into market; opening a new operation, buying an existing business or franchising.
  • Understand how to segment the market and develop an appropriate marketing mix
  • Identify sources of financing and the requirements for accessing them
  • Gain an understanding of the management issues that will arise in a business including, risk, security, site selection, layout, inventory control, automation, human resources, law, and taxation.
  • Produce an effective business plan

See more classes in The Entrepreneurship Certificate.


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