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Managing and Creating Digital Content for Social Media   NEW!

This 2-day course will cover the social and legal issues surrounding social media (i.e. usage rights, what is fair use, etc.). You will explore: social media platforms and demographics; creating digital content for the web (i.e. writing for the web, creating graphics), and more. This course will help you build a foundation for creating digital content and learning the basics of on-line marketing.

Upon completion of this course, you should be able to:
  • Understand rights and responsibilities for creating media
  • Explore social media platforms and demographics
  • Evaluate your web presence for effectiveness
  • Determine what your website must have to help clients find you & understand your business
  • Understand what SEO is and how you can drive web traffic
  • Compose killer content and create and use images like a pro
  • Learn how to attract clients/customers
  • Explore blogging, email marketing
  • Investigate social media strategies
Audience: This course is ideal for anyone, but especially communications professionals, who are involved in the conception, visual appeal and updating social media content.


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