Social networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
Job Outlook
The expected growth of public relations specialists, including social media specialists, predicted by the BLS is 11% from 2020-2030.
FAQs
What Do Social Media Managers Do?
Social Media Managers create and maintain brand promotions, company information, and marketing campaigns for their company across several social media networks.
Course Objectives
Learn about various networks, apps, and marketing and branding techniques;
To plan goals and objectives for a social media campaign;
To engage an audience through social media channels;
To write and prepare appropriate content;
To plan editorial calendars for social media channels;
To utilize third-party web services to implement social media campaigns;
To measure and analyze the effectiveness of a social media campaigns.
Prerequisites
There are no specific prerequisites for taking this course.
Curriculum
What is Social Media, the Term, the Purpose, the Importance
The Importance of Social Media in Business
10 Types of Social Media and How Each Can Benefit Your Business
Internet Statistics on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snapchat
Doing Business with Facebook, Twitter, LinkedIn, YouTube, Instagram
The Essential Social Media Design and Sizing Cheat Sheet
Creating Social Media Banners
Email Marketing
Creating and designing Email Marketing
Use Gmail to Get Google Local Listing Reviews
How to Get Around the Great Firewall
Social Media and Censorship
Lesson Plan:
Lesson 1: Social Media For Business
Lesson 2: The Importance Of Social Media In Business
Lesson 3: 10 Types Of Social Media And How Each Can Benefit Your Business
Lesson 4: Business Social Media Marketing In 2023: The Ultimate Guide
Lesson 5: Five Best Social Media Management Tools in 2023
Lesson 6: Top Social Media Statistics And Trends of 2023
Lesson 7: Great Catchy Email Subject Lines For Any Occasions For Your Business
Lesson 8: Why Are My Emails Going To Spam? (And How I Can Fix It)
Lesson 9: (Part One) SEO: What It Is And Why It’s So Important
(Part Two): Why SEO Is Important To Your Website
Lesson 10: AEO: What It Is And Why It’s So Important
Lesson 11: SEO: The Guide To SEO Success (With Picture and Graphs)
Lesson 12: AEO: Everything You Need to Know (With Picture and Graphs)
Lesson 13: Internet Statistics
Instructor
Linda Wong is an Art Director/Graphic Designer and an Instructor based in New York City, New York. As an Art Director/Graphic Designer, Linda produces outstanding work for magazines, graphic design, and advertising companies, and specialize in brand campaigns, corporate identity packages, marketing collateral and advertisements for both print and digital. As an Instructor, Linda lectured in the latest computer software programs to corporations, colleges and professionals on live audience, live online webinars and hands-on computer training on both Mac and PC operating systems.
Expertise
Lectured in the latest computer software programs to corporations, colleges and professionals; Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat, Microsoft Word, Microsoft Publisher and Microsoft PowerPoint on both Mac and PC operating systems. Plus, I lectured on Visual Communications and Packaging Design to colleges and computer trade schools.
Degrees
B.F.A. New York Institute of Technology
A.A.S. Fashion Institute of Technology
School of Visual Arts
Registration and Enrollment
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