Social Psychology is the scientific study of how our attitudes, emotions, and behavior can be influenced by the presence of others. In this introduction to the field, we’ll focus on topics like the importance of social norms that govern much of our behavior and interesting cross-cultural differences in those norms. We’ll also discuss how attitudes are formed and learn about various persuasion tactics used by advertising and sales professionals. Finally, we’ll cover classic topics from social psychology such as conformity, obedience to authority, interpersonal attraction, aggression, and pro-social behavior.