Learn how to track and generate traffic to your website, create reports, and analyze data with Google's free, state-of-the-art web analytics tools.
No matter what brings you to the web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. In this course, you will learn to use Google Analytics to make the most of your online traffic. You will see how you can track not just the to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.
This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you will need to add to your web pages to begin tracking your visitors, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. You will even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.
- This course can be taken on either a PC, Mac, or Chromebook.
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- A website in which you have access to change the HTML code within one or more of the web pages.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn to use Google Analytics to make the most of your online traffic. This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface, including how to track visits, determine your best content, understand demographics, recognize patterns of use, and more.
What Is Google Analytics?
In this lesson, you'll learn what Google Analytics is, what it does, and who benefits from its use—individuals with personal websites, businesses selling products and services, and nonprofit and informational websites working to get their message across. You'll look at the key reports that Google Analytics provides. Also, you'll find out how all those visits to your site turn into data you can use to increase traffic and to make the most impact on each visitor.
Getting Started With Google Analytics
In this lesson, you'll set up a Google Analytics account and then create and insert the Google Analytics code to begin tracking traffic on your web page.
Sorting and Filtering Your Data
Did that marketing campaign or email blast cause an uptick in site sessions? If you set date ranges for your Analytics data, you can track traffic within a certain month, week, day, or even hour. You'll also use filters and sorting tools to customize your view of your Google Analytics data, so you can see and understand all the information you need (and ignore the rest).
Customizing Google Analytics Reports
You can use Google Analytics' reporting tools to create your own versions of existing reports—just the information you want, when you want it. In this lesson, you'll set up report categories and design custom reports from scratch.
Mastering Advanced Filters
Have you ever overhauled your website or your marketing campaign and then wondered if your changes would even make a difference? In this lesson, you'll further customize existing and new reports by adding filters—focusing your report's data on very specific activity by certain visitors to your site. You'll find out how to time your reporting to reflect changes in site traffic attributed to promotional activity, social media, and changes in site content.
Using Webmaster Tools for Enhanced Traffic Reporting
This lesson focuses on Google Analytics' Webmaster Tools—from the verification process, through which Google Analytics recognizes your account as belonging to a webmaster, to configuring and viewing webmaster reports. These reports include information on your site's search engine optimization—tracking your efforts to be more friendly to search engines and therefore searchable by more people online.
Setting Up and Tracking AdWords Campaigns
Now that you've improved your site, why not promote it? It's time to learn how to set up web campaigns through Google AdWords. By the end of this lesson, you'll know how to track the impact of campaigns and AdWords advertising through specially created Google Analytics reports.
Google Analytics Goals
You know how important it is to set goals in your career, your education, and even your personal life. In this lesson, you'll find out how to develop Google Analytics Goals for building traffic to your website. What you learn in this lesson will help you increase site traffic and make that traffic more effective by attracting more visitors, keeping them for longer periods, and turning visits into clicks and other actions.
Using Real-Time Reporting and Intelligence Events
Google Analytics data is immediate, and in this lesson, you'll learn exactly what that means. You'll view data in real time, within seconds of when user activity occurs. You'll also learn about intelligence events and set up custom alerts to find out about special activity on your sites. The goal is to show you how to improve your website traffic and see how users respond to your content and marketing efforts.
Creating Your Own Dashboard
It's time to build a dashboard to create a workspace for running reports, accessing Analytics data, and making Google Analytics feel more like "home." You can add metrics to measure your most important statistics; widgets to provide quick views; and pie charts, timelines, and tables to customize your dashboard view.
Managing Your Google Analytics Account
In this lesson, you'll delve into the Admin interface. You'll learn to view established Google Analytics accounts, properties, and views and find out how to add users and determine their roles within your Google Analytics accounts. You'll also find out more about Webmaster Tools, which help you improve your site's searchability and attract new and returning users.
Sharing Your Google Analytics Data
Now that you're an Analytics expert, it's time to share some of that data you've collected and some of the configurations you've created. In this lesson, you'll learn how to email reports to colleagues and export data for use in other applications. You'll also customize the settings that control the sharing of Analytics reports and data.
What you will learn
- Learn what Google Analytics is, what it does, and who benefits from its use
- Learn to set up your account, create your Analytics code, and insert it into a web page
- Discover how to set rages, customize graphs and charts, and use filtering and sorting to control your Google Analytics data
- Learn to add filters to and existing report, to user-created reports, and run reports with custom filters
- Learn what Google Analytics Goals are and how they work; set them up and establish their values; and monitor and report Goals
- Discover how to access and manage Google Analytics accounts, properties, and views
- Learn to email Google Analytics reports, export web traffic data, and customize settings to control data sharing
How you will benefit
- Make the most of your online traffic through Google Analytics
- Determine which content is the most appealing to your viewers
- Discover how to use data to your advantage so that you can get the most from your website
Laurie Ulrich has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.