Skip Navigation or Skip to Content
Sign In  |  View Cart  |    |  Help  |  
Print Course information
Email to a friend
Return to Course Catalog

Course Catalog > Business (CBI) > Communication

Persuasive Communication   

Learn communication skills in order to improve your communication effectiveness.

Persuasive communication is essential not only for selling the products or services of the business but for obtaining financing and running daily operations. This course will provide you with the opportunity to gain confidence and improve their communication skills. Even the most skilled communicator can always learn additional techniques for success.


Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Learn communication skills in order to improve your communication effectiveness.
  1. Fundamentals of Communication
  2. The Importance of Knowing the Audience in Persuasive Communication
  3. The Power of Listening
  4. Credibility of the Speaker is Key in Persuasion
  5. Evidence in Persuasion
  6. Emotion in Persuasion
  7. Organizing the Argument
  8. Monroe's Motivated Sequence

What you will learn

  • The fundamentals of communication
  • Non-verbal communication
  • Power of listening
  • Methods of persuasion
  • Tips on effective public speaking

How you will benefit

  • Any business professional will benefit from improved persuasive communication skills


Persuasive Communication
Fee: $145.00
Dates: 8/1/2022 - 12/31/2022
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit