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Course Catalog > Business (CBI) > Marketing and Sales

Achieving Top Search Engine Positions (Self-Paced Tutorial)   

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.


Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.


Learn proven, step-by-step strategies to achieve higher positions with major search engines.
  1. History of Search Engines and Directories
  2. Understanding How Search Engines Work
  3. Creating Killer Keyword Lists
  4. Presubmission Analysis: Figuring Out Which Keywords Are the Right ones
  5. Important HTML Tags to Master
  6. Content Layout and Keyword Usage
  7. Web Hosting, URLs, and Mobile Optimization
  8. Spamming Tricks to Avoid
  9. Submitting Your Site
  10. Track Your Progress With a Post-Submission Analysis
  11. Powerful Online Promotion Techniques
  12. Effective Offline and Online Promotion Techniques


Self-Study
 

Achieving Top Search Engine Positions (Self-Paced Tutorial)
Fee: $115.00
Dates: 8/1/2022 - 12/31/2022
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.