Marketing and Sales   

Learn how to create advertising pieces for print and digital media. This course will teach you to develop and execute all stages of an advertising campaign, from writing ad copy to story-boarding and measurement.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Nearly every business uses some form of advertising to promote their products or services. Even in today's digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.

Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements.

1. Develop Original Concepts
2. Advertising Research
3. Writing Copy
4. Making a Media Plan
5. Developing an Advertising Campaign
6. Print Media Advertising
7. Digital Multiplatform Advertising
8. Social Media Engagement
9. Making a Pitch

What you will learn

• Developing and implementing original creative concepts based on research
• Building out an advertising campaign for both print and electronic media
• Preparing advertisements, scripts, and storyboards for a range of media

How you will benefit

• Develop a well-rounded approach to the advertising field
• Gain sound research and planning skills to ensure your projects gain traction

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

Learn how to create advertising pieces for print and digital media. This course will teach you to develop and execute all stages of an advertising campaign, from writing ad copy to story-boarding and measurement.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Nearly every business uses some form of advertising to promote their products or services. Even in today's digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.

Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements.

1. Develop Original Concepts
2. Advertising Research
3. Writing Copy
4. Making a Media Plan
5. Developing an Advertising Campaign
6. Print Media Advertising
7. Digital Multiplatform Advertising
8. Social Media Engagement
9. Making a Pitch

What you will learn

• Developing and implementing original creative concepts based on research
• Building out an advertising campaign for both print and electronic media
• Preparing advertisements, scripts, and storyboards for a range of media

How you will benefit

• Develop a well-rounded approach to the advertising field
• Gain sound research and planning skills to ensure your projects gain traction

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

This online Digital Arts Certificate course will help you develop technical skills and creative artistry in digital photography, imaging, and illustration. This course covers Adobe Photoshop and Illustrator and more.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.
• Basic drawing supplies including pencils and sketch paper.
• A digital camera for photographing drawing work.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Photoshop and Illustrator CC (or Adobe Creative Cloud) (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Looking to make your mark in the digital arts? The Digital Arts Online Training course will give you the education you need. You'll gain hands-on experience in fundamental technical and creative skills in digital imaging, traditional drawing, and digital illustration. You will master the intricacies of Adobe Photoshop and Illustrator, build your understanding of color, and explore the representation of form through vector illustration and drawing.

Hands-on projects focus on core skills and provide you with experience in traditional and digital media. Class assignments include digital imaging, vector drawing, traditional drawing, color and composition, and editorial illustration.

1. Photoshop Basics
2. Color Theory
3. Illustrator Basics
4. Intro to Drawing
5. Illustrator Advanced
6. Drawing I
7. Digital Illustration Advanced

What you will learn

• Demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images
• Exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project
• Create vector art illustrations in Illustrator, using shape drawing and freehand drawing/tracing tools, Pen tool, type tools, and basic effects
• Develop basic line drawings using pencil and paper following the principles of perspective and proportion
• Be able to use color sampling, meshes, blends, masks, 3D tools, and tiles in Illustrator to create both realistic and stylized artwork
• Develop drawing skills that show the ability to analyze a subject, represent realistic form and perspective, manipulate colors, and reflect contemporary stylistic approaches
• Create straightforward, balanced, and stylized icons, sequential illustrations, logos, and editorial illustrations using Illustrator's shape tools, freehand drawing tools, and classic illustration techniques

How you will benefit

• Master Adobe Photoshop and Illustrator, and use these programs for projects in both your personal and professional life
• Set yourself apart from competitors by receiving a Digital Arts Certificate
• Jump-start your career in graphic design, fine art, visual marketing, and more

Andrew Shalat is an author, designer/illustrator, educator, and Mac expert. Since 1985, he has written hundreds of articles about Macs and has published three books: "How to Do Everything with Online Video," "Do It Yourself Mac Projects," and "MacDesign Out of the Box." He has been a speaker and faculty member of the Macworld Expo since 2001. Shalat is also a regular contributor to design and Mac related sites including Inside Mac Radio, InDesign Magazine, and Creativepro.com, and MacWorld.

Jordon Schranz is a New York/New Mexico-based visual artist, musician, curator, and educator whose work focuses on the idea of social and political interaction and their underlying cultural structures. Jordon earned his BFA in Painting from the Maryland Institute College of Art. Currently he is working in Las Cruces, New Mexico on an extensive project based on security camera footage and themed around issues of privacy and surveillance. In addition, Jordon is an active member of the New York experimental music scene, regularly curating, performing, recording, and promoting avant-rock, free jazz, noise, and experimental music performances in addition to running Tigerasylum. Jordon is the Director of Fine Arts for the Sessions Online School of Fine Arts and an instructor at the Las Cruces Museum of Art and the Preston Contemporary Art Center.

Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.

This online Digital Arts Certificate course will help you develop technical skills and creative artistry in digital photography, imaging, and illustration. This course covers Adobe Photoshop and Illustrator and more.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.
• Basic drawing supplies including pencils and sketch paper.
• A digital camera for photographing drawing work.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Photoshop and Illustrator CC (or Adobe Creative Cloud) (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Looking to make your mark in the digital arts? The Digital Arts Online Training course will give you the education you need. You'll gain hands-on experience in fundamental technical and creative skills in digital imaging, traditional drawing, and digital illustration. You will master the intricacies of Adobe Photoshop and Illustrator, build your understanding of color, and explore the representation of form through vector illustration and drawing.

Hands-on projects focus on core skills and provide you with experience in traditional and digital media. Class assignments include digital imaging, vector drawing, traditional drawing, color and composition, and editorial illustration.

1. Photoshop Basics
2. Color Theory
3. Illustrator Basics
4. Intro to Drawing
5. Illustrator Advanced
6. Drawing I
7. Digital Illustration Advanced

What you will learn

• Demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images
• Exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project
• Create vector art illustrations in Illustrator, using shape drawing and freehand drawing/tracing tools, Pen tool, type tools, and basic effects
• Develop basic line drawings using pencil and paper following the principles of perspective and proportion
• Be able to use color sampling, meshes, blends, masks, 3D tools, and tiles in Illustrator to create both realistic and stylized artwork
• Develop drawing skills that show the ability to analyze a subject, represent realistic form and perspective, manipulate colors, and reflect contemporary stylistic approaches
• Create straightforward, balanced, and stylized icons, sequential illustrations, logos, and editorial illustrations using Illustrator's shape tools, freehand drawing tools, and classic illustration techniques

How you will benefit

• Master Adobe Photoshop and Illustrator, and use these programs for projects in both your personal and professional life
• Set yourself apart from competitors by receiving a Digital Arts Certificate
• Jump-start your career in graphic design, fine art, visual marketing, and more

Andrew Shalat is an author, designer/illustrator, educator, and Mac expert. Since 1985, he has written hundreds of articles about Macs and has published three books: "How to Do Everything with Online Video," "Do It Yourself Mac Projects," and "MacDesign Out of the Box." He has been a speaker and faculty member of the Macworld Expo since 2001. Shalat is also a regular contributor to design and Mac related sites including Inside Mac Radio, InDesign Magazine, and Creativepro.com, and MacWorld.

Jordon Schranz is a New York/New Mexico-based visual artist, musician, curator, and educator whose work focuses on the idea of social and political interaction and their underlying cultural structures. Jordon earned his BFA in Painting from the Maryland Institute College of Art. Currently he is working in Las Cruces, New Mexico on an extensive project based on security camera footage and themed around issues of privacy and surveillance. In addition, Jordon is an active member of the New York experimental music scene, regularly curating, performing, recording, and promoting avant-rock, free jazz, noise, and experimental music performances in addition to running Tigerasylum. Jordon is the Director of Fine Arts for the Sessions Online School of Fine Arts and an instructor at the Las Cruces Museum of Art and the Preston Contemporary Art Center.

Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.

This online course will teach you how to drive traffic, generate leads, and increase conversion through well-defined marketing strategy.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns.

You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more.

1. Introduction to Marketing
2. The Marketing Mix
3. Market Research
4. Market Trends
5. International Marketing
6. Sustainable Marketing
7. Brand Management
8. Analyzing consumer behavior
9. Project work
10. Financial planning
11. Integrated Marketing Planning
12. Put it into action
13. Direct Marketing Planning
14. Putting direct marketing into action
15. Websites for Marketing
16. Develop original concepts
17. Writing Copy
18. Develop Advertising Campaign
19. Multiplatform Digital Advertising
20. SEO Strategy
21. Social Media Engagement
22. Google AdWords
23. Email Marketing

What you will learn

• Foundations of digital marketing, including email, and PPC
• Content marketing best-practices, including copywriting, SEO, and editorial calendars
• Campaign management, including budgets, planning, and implementation

How you will benefit

• Increase your employability by understanding all aspects of a sales strategy
• By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop
• Improve your customer relationship management skills
• Be prepared for sales management roles

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

This online course will teach you how to drive traffic, generate leads, and increase conversion through well-defined marketing strategy.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns.

You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more.

1. Introduction to Marketing
2. The Marketing Mix
3. Market Research
4. Market Trends
5. International Marketing
6. Sustainable Marketing
7. Brand Management
8. Analyzing consumer behavior
9. Project work
10. Financial planning
11. Integrated Marketing Planning
12. Put it into action
13. Direct Marketing Planning
14. Putting direct marketing into action
15. Websites for Marketing
16. Develop original concepts
17. Writing Copy
18. Develop Advertising Campaign
19. Multiplatform Digital Advertising
20. SEO Strategy
21. Social Media Engagement
22. Google AdWords
23. Email Marketing

What you will learn

• Foundations of digital marketing, including email, and PPC
• Content marketing best-practices, including copywriting, SEO, and editorial calendars
• Campaign management, including budgets, planning, and implementation

How you will benefit

• Increase your employability by understanding all aspects of a sales strategy
• By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop
• Improve your customer relationship management skills
• Be prepared for sales management roles

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.