Product Management   

Embark on a transformative journey to become a skilled product manager with the Product Manager Career Academy from Coursera. This comprehensive program is designed to guide you from the basics of product management to leading the development of impactful, market-ready products. Whether you are new to the field or have some professional experience, this course offers step-by-step instructions, hands-on exercises, and real-world projects that will equip you with the necessary skills to succeed in the product management industry.

Throughout this academy, you will explore core product management concepts such as product lifecycle management, user research, roadmapping, stakeholder collaboration, and product launch strategies. You'll gain proficiency in frameworks like Agile and Scrum, while learning how to leverage tools like Jira for project tracking and Miro for collaborative brainstorming. By the end of this course, you'll have the confidence to lead cross-functional teams and deliver successful products in professional environments. The Product Manager Career Academy includes three professional certificates: IBM Product Manager, IBM AI Product Manager and Xobx Product Manager well as nine guided projects:

• Enhance Organization Communications with Slack
• Create a Value Proposition Canvas in Miro
• Change Leadership: Developing Strategic Gap Analysis with Miro
• How to use the IFE-EFE Matrix for Strategic Analysis
• How to use roadmaps in Jira
• Automate tasks and processes with Jira
• Use Basecamp for Project Management
• Agile Projects: Creating User Stories with Value in Taiga
• How to create a Jira SCRUM Project

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Prepare for a career in the high-growth field of product management. In this program, you’ll learn in-demand skills like market research, strategic planning, and stakeholder communication to get job-ready in less than 3 months, with no prior experience needed to get started.

A product manager is responsible for guiding the development and success of a product or product line. You act as a bridge between the customers, stakeholders, and development team, working to understand market needs, define product goals and features, and then oversee the product’s life cycle from conception to release.

This program will teach you the foundational skills employers are seeking for entry level product manager roles, including product strategy, development, and lifecycle management. This program will not only help you start your career in product management, but provides a strong foundation for future career development in other paths such as healthcare, education, and finance.

In addition, to prepare you to work in a variety of project environments, the program will delve into different product management methodologies, including Agile. The program is based on providing real-world experience through a series of projects that enable you to build a product management portfolio to use when searching for a product manager position. 

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Prepare for a career in the high-growth field of technology. In this program, you’ll learn in-demand skills like product management, prompt engineering, and artificial intelligence to get job-ready in 3 months or less, with no prior experience required.

AI Product Managers are responsible for driving the success of AI products by combining expertise in product management principles with a deep understanding of AI technologies and their applications.

This program will teach you the fundamental principles of product management from understanding roles and responsibilities to navigating the entire lifecycle and associated artifacts from product idea to launch. This program will not only help you start your career in product management, but also provides a strong foundation for future career development in other paths such as healthcare, finance, logistics, e-commerce, and cybersecurity.

You’ll also learn generative AI concepts such as prompt engineering and foundation models. With real-world experience, including a series of hands-on projects, this Professional Certificate empowers you to build compelling products leveraging generative AI.

When you complete this program, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise.

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Do you have a passion for problem-solving, innovation, and creating impactful products? This comprehensive Product Management Professional Certificate is your gateway into this exciting and in-demand career. You'll acquire the essential skills to prepare for an entry-level role as a Product Manager, where you'll drive innovation throughout the product lifecycle—from conducting market research and developing strategies to overseeing UX/UI design and executing product launches. Whether you're switching careers or just starting out, this program will equip you with the practical knowledge and confidence to excel in this dynamic field.

Through this program, you will learn how to conduct comprehensive market research and competitive analysis to identify opportunities and validate product ideas. Additionally, you will learn how to develop compelling product strategies and roadmaps that align with business goals and user needs. Using industry-standard tools like Figma and Adobe XD, you will learn how to design intuitive and user-friendly interfaces. You will also learn how to plan and execute successful product launches, ensuring a smooth transition from development to market. By analyzing product performance data, you will learn how to make informed decisions and drive continuous improvement. This program will equip you with the skills to confidently communicate and collaborate with cross-functional teams, including engineering, design, and marketing.

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By the end of this project, you will learn how to enhance organizational communications with Slack, the business communications platform.

To complete this project, you will create your own workspace, add public and private channels, and develop a collaborative environment. To support your new digital environment, you'll invite others to your Slack workspace and bring their contributions into unique channels for work projects, planning, brainstorming, problem-solving, and information-sharing. You will also amp up the effectiveness of workspace communications by using channel and individual tags to loop others in on relevant information.

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In this 2 hours long project you will create a business value proposition canvas in Miro, categorizing business products, services and features by company pillars, mapping customer gains, pains and tasks with product, adding a competitor comparison and finally exporting slides, PDF and images. You will use frames, sticky notes, shapes and colors, and explore business concepts to create a value proposition team work.

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By the end of this guided project, you will be fluent in identifying, and mapping variables for Gap Analysis using a hands-on example. This will enable you to map business states from the AS IS to the TO BE state which is important in for preparing and managing change in professional and personal life.

Change happens all the time and in being able to identify factors involved in change and preparing to manage change you increase your chances for success . This analysis will help you if you are in:

+ Strategy development

+ Program Management

+ Project Management

+ Business Process Re-Engineering

+ Product Development

+ Organisational Development

And much more. On a personal level this analysis can help you to map where you are and where you want to be for example:

+ Competing in sports

+ Having a professional goal

+ Developing a good habit

Furthermore, this guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in change management with Miro to identify the gaps in products/services, and further equip you with the knowledge to utilise the learned concepts, methodologies, and tools to prepare for change in various settings.

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In this 1-hour long project-based course, you will be able to analyze your organization and identify your competitive advantage with the Internal Factor Evaluation-External Factor Evaluation (IFE-EFE) matrix. IFE-EFE matrix is strategic management tools used for input stage of strategy formulation. The IFE is focused on the internal dimension of the organization by looking at the strengths and weaknesses. While the EFE is concerned with the external factors by focusing on the opportunities and threats the organization is exposed to. The IFE-EFE matrix is created by assigning weight to each of the factors based on their perceived impact. Then the factors are ranked based on the company performance on each. The weighted score is determined by multiplying the weight by the ranks. Finally, the information on the overall scores of the IFE- EFE would reveal if the company meets the threshold to survive the competitiveness of the industry.

To demonstrate the application of the IFE-EFE matrix, we will use a spreadsheet to analyze a division of our energy services company together. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders and entrepreneurs who want have a deep insight on how their internal and external factors determines their competitiveness. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the IFE-EFE matrix to create a competitive advantage.

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In this 1.5 hour guided project you will learn to use basic roadmaps in Jira, creating epics and issues, planning and visualizing timelines and assignments, editing progress and dependencies, adding labels and finally exporting and sharing the roadmap with project team mates and stakeholders.

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In this 2 and a half hours long guided project you will learn the basics of Jira automation. You will create automation rules using triggers, conditions and actions to auto assign tasks, apply sub tasks templates to reflect your business processed into your project management. You will add branches applying conditions based on relationships between issues so to automatically update their status depending on completion of their sub-tasks. Finally you will use smart values to interact with Jira information and optimize communication by sending automatic emails depending on events of your project management.

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In this course, we will create our account & user profile and explore four of the key features of Basecamp Personal. Once you complete this project, you will be able to continue using Basecamp for personal and professional project management.

“Basecamp is the premier project management + internal communication tool for remote WFH teams worldwide.” Basecamp allows its users to seamlessly collaborate in real-time on a virtual platform. Professional teams that use Basecamp report increased productivity, better organization, and streamlined communication. It offers a wide variety of project management tools including: To-Do lists, automatic check-ins, scheduling, document hosting, and so much more. The platform centralizes work-related notifications which allows its users to stay focused on the task at hand. From executive leadership to individuals, Basecamp gives its users the tools to stay in touch without extra emails, phone calls, and meetings.

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This guided project was developed to engage and harness your visionary and exploratory abilities. During this course, you will use input from previous phases of project development. Together we will identify, map, and analyse User Stories which are the components that make up the themes of the customer experience with the product and service.

This is an important step for individuals or companies wanting to map value for customer to product features in new products or services; also, for enhancing their existing offerings. By the end of this guided project, you will be fluent in identifying and creating User Stories for agile projects.

We will discuss directions for the next phase of the project development; furthermore, the learned concepts and tools will help you generate solutions for use as part of your project management solutions and in presentations to various stakeholders.

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In this 2 hour long project you will create a SCRUM project in Jira, exploring the SCRUM agile methodology and familiarizing with all of its elements. You will create user stories and tasks, plan and action sprints, manage the backlog and sprints with the board, create epics, add dependencies and finally creating burn-down charts to evaluate the progression of your sprints.

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