Social Media Marketing   

Welcome to the Coursera Social Media Marketing Career Academy. This comprehensive program is designed to equip aspiring social media marketers with the essential skills and knowledge needed to excel in the dynamic world of social media marketing. Through this curriculum, you’ll learn how to harness data from platforms like Instagram, TikTok, LinkedIn, and Meta to create effective content strategies and drive campaign performance.

Throughout this program, you’ll master a wide array of social media marketing tools and techniques, including content creation, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard platforms like Meta Ads Manager, Hootsuite, Canva, and Google Analytics, while developing a deep understanding of campaign tracking, consumer behavior analysis, and performance reporting. This program prepares you to leverage real-time dashboards, monitor key performance indicators (KPIs) like engagement rates and click-through rates, and create impactful social media strategies that align with business goals, setting you up for success in a social media marketing career. The Social Media Marketer Career Academy includes the Meta Social Media Marketing Professional Certificate, as well as and 6 Guided Projects:

• Create a website with MailChimp
• How to design Facebook and IG stories using Canva
• How to schedule posts to multiple platforms using Hootsuite
• Creating a budget with Microsoft Excel
• How to integrate apps into Hootsuite dashboard
• How to set a budget and schedule for your Facebook ads

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You'll also have the option to learn how generative AI tools and techniques are used in social media marketing.

Upon successful completion of the program, you’ll:

• Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

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In this 2.5 hours project you will create a complete website using MailChimp Website builder. You will create a website structure starting from the business goals, organize calls-to-action, create pages, arrange page sections, edit image and text content, connect content with links, preview for desktop and mobile, finally publish online. You will have the opportunity to create a website for your portfolio with full hands-on practice activities.

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In this project you will learn how to design stories for Facebook and Instagram using the Canvas platform. Canvas is a great option for those looking for a user-friendly and easy-to-use platform to create attractive designs for their own business or social media content. Canva has many elements that are free and it gives you a lot of freedom when designing. In addition to this, Canva has paid content that offers another endless number of elements and possibilities for the design but they are not mandatory or totally necessary, so the user has the freedom to choose how much content or elements they want to have at their disposal. Canva is an extremely useful tool for those who are just starting out and even becomes a very good tool for those who have spent years designing in more advanced programs. It is a fast option that does not need to be installed on your computer and as long as you have an Internet connection, it will be an accessible tool.

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In this hands on guided course, you will learn about Hootsuite, a social media management platform and you will learn how we can schedule posts to different social media platforms. So by the end of this course, you will learn to use the Hootsuite platform, you will learn to publish posts across your various social media sites through one centralized location, you will explore various functionality of the Hootsuite dashboard and you will also learn how we can use Hootsuite to automate the social media posts.

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By the end of this project, you will learn how to create a budget template in an Excel Spreadsheet by using a free version of Microsoft Office Excel.

Excel is a spreadsheet that is similar in layout as accounting spreadsheets. It consists of individual cells that can be used to build functions, formulas, tables, and graphs that easily organize and analyze large amounts of information and data. While a budget helps you stay within estimated costs and expenses for either a business or a family. We will learn to create a budget both automatically and manually, step by step. By utilizing Microsoft Excel you will reduce the burden of budgeting and see increase in accuracy. It will allow you to scale budgeting and to make record keeping and tracking of expenditures easier. We will also use basic graphing for presenting budget tracking. You do not need to be an advance user of Microsoft Excel as we will show you how to use templates that are provided in the program and simple formulas to create a budget for any reason.

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At the end of this project, you will have all the basic skills to integrate apps into your Hootsuite Dashboard. You will be able to discover the different types of apps that you can install and you will be able to easily and quickly integrate them into your dashboard on Hootsuite.

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At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.

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