Digital Marketing   

Welcome to the Digital Marketing Career Academy. This comprehensive program is designed to equip aspiring digital marketers with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Through this curriculum, you'll learn how to harness data from digital channels to create effective marketing strategies and drive campaign performance.

Throughout this program, you'll master a wide array of digital marketing tools and techniques, including data visualization, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard platforms like Google Analytics, Tableau, Meta Ads Manager, and Google Ads, while developing a deep understanding of campaign tracking, consumer behavior analysis, and performance reporting. This program prepares you to leverage real-time dashboards, monitor key performance indicators (KPIs) like conversion rates and click-through rates, and create impactful marketing strategies that align with business goals, setting you up for success in a digital marketing career. The Digital Marketer Career Academy includes the Google Digital Marketing & E-commerice Professional Certificate, Adobe Marketing Specialist Professional Certificate as well as and 4 Guided Projects:

• Create a value proposition canvas in Miro
• Simple Linear Regression for the Absolute Beginner
• Create a website with MailChimp
• Master the Art of Digital Marketing with Canva

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. 

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

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The Adobe Marketing Specialist Professional Certificate equips you with the skills and tools needed to thrive in digital marketing roles. In this program, you’ll learn how to create and execute effective marketing campaigns, analyze market trends, and craft compelling content using Adobe Express. By mastering key areas like market research, SEO, social media marketing, and campaign performance analysis, you’ll be prepared for roles such as Marketing Specialist, Marketing Associate, and Digital Marketing Coordinator.

You’ll gain hands-on experience with real-world projects, including designing social media campaign mockups and building content marketing plans. These projects showcase your ability to strategize, create, and optimize data-driven marketing initiatives that drive meaningful results. You’ll also get exposure to powerful tools and technologies, ensuring you’re equipped to deliver impactful campaigns in today’s fast-paced digital landscape.

With the growing demand for marketing professionals across industries, this certificate focuses on in-demand skills that employers value, including creativity, communication, and analytical thinking. Marketing specialists can pursue diverse opportunities in fields such as technology, retail, and entertainment, with competitive salaries and pathways for advancement. Whether you’re just starting out or making a career change, this program provides the foundation to succeed in marketing and make a measurable impact in your work.

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In this 2 hours long project you will create a business value proposition canvas in Miro, categorizing business products, services and features by company pillars, mapping customer gains, pains and tasks with product, adding a competitor comparison and finally exporting slides, PDF and images. You will use frames, sticky notes, shapes and colors, and explore business concepts to create a value proposition team work.

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Hello everyone and welcome to this hands-on guided project on simple linear regression for the absolute beginner. In simple linear regression, we predict the value of one variable Y based on another variable X. X is called the independent variable and Y is called the dependent variable. This guided project is practical and directly applicable to many industries. You can add this project to your portfolio of projects which is essential for your next job interview.

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In this 2.5 hours project you will create a complete website using MailChimp Website builder. You will create a website structure starting from the business goals, organize calls-to-action, create pages, arrange page sections, edit image and text content, connect content with links, preview for desktop and mobile, finally publish online. You will have the opportunity to create a website for your portfolio with full hands-on practice activities.

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By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image.

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