This certificate is currently offered by request only. The next available class begins 2/5/2024 and runs through 4/26/24. Please contact our office at ce@greenriver.edu or 253-333-6030 for assistance in registering for this course.

Twitter, Facebook for Business and LinkedIn have distinct characteristics and different features. All three are used to develop a two-way communication and marketing strategy for your organization. In this program, learn how to work with and manage these different social media platforms, and find out what you can be doing and what you should be doing with each. You’ll get a firm foundation in all three platforms as well as practical, how-to techniques to integrate these social networks into your organization’s communication and marketing.

Technical Requirements: Access to Flash needed for audio and slide presentations

Managing Social Media Platforms is offered through our partner, UGotClass. It is composed of three, month-long courses:

1. Twitter – 1 month

Unit 1 - How to Use Twitter

• Uniqueness of Twitter
• Creating Tweets and messages
• Doing Research and information gathering with Twitter
• Integrating Twitter with other publicity

Unit 2 - Developing Relationships

• You’re it! How tagging people and sharing content keeps you relevant
• Why tagging people is better than direct messaging
• Developing relationships in the Twitterverse and why it’s important
• How to get retweeted

Unit 3 - What Lists can do for your Online Presence

• How to create and edit lists
• Getting others to share your lists
• Getting yourself listed on other Tweeters lists – and why you want this to happen

Unit 4 - Your Personal Brand Using Twitter

• Twitter as a networking tool
• How to create a personal brand using Twitter
• What not to do on Twitter
• Quantity versus quality – how to monitor and maintain your list of followers and who you are following

2. Facebook for Business – 1 month

 Unit 1 - Designing Your Facebook Page to Be a Marketing Platform

• Optimize Facebook's settings and features to improve branding and find-ability.
• Use the Admin Panel and learn how to navigate around your Page as your Brand and as your Personal Profile.
• Discover applications and design strategy that are necessary to get the most out of your Page.
• Learn how customized applications are developed and what they can do to increase business and fans.
• Discuss case studies and update your Facebook marketing strategy to fit your business goals.

 Unit 2 - Sharing Content on Your Page that Increases Brand Engagement

• Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
• Discover top sources for Page content that increases engagement and grows your fan base.
• Develop your own editorial calendar and learn if a team approach to posting and responding will work.
• Learn to analyze the content with Insights and analytics, and discover what keeps people coming back to your page.

 Unit 3 - Engaging with People on Facebook for Marketing and Customer Service

• Learn how Facebook decides which of your messages makes it into your fan's timeline.
• Discover why engagement is so critical and how to get your fans involved in promoting your business.
• Understand how to effectively respond to and moderate posts that are positive as well as negative.
• Discuss critical social media policies and strategies to have in place, so you don't get blocked or disabled or hated by your fans.

 Unit 4 - Promoting and Advertising Techniques to Increase Business and Expand Your Reach

• Learn how to use Facebook Advertising, and decide if it will work for your business goals.
• Discuss different types of promotions brands use to drive people to their Page.
• Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web.
• Re-think your Facebook strategy now that you have gone through the class.
• Create a professional development plan to continue learning once the class ends.

 3. LinkedIn for Business – 1 month

Unit 1 - LinkedIn Overview and the Personal Profile

• How to network online and where LinkedIn fits on the social network continuum
• Learn what you can do with LinkedIn and where it fits in your business
• Set your goals for using LinkedIn
• Discover the basic elements of LinkedIn and how it is different from other networks
• Set-up your LinkedIn account and create your personal profile

Unit 2 - Complete and Optimize Your LinkedIn Profile

• Learn to manage your account settings
• Build out your profile
• Customize all your profile elements to get noticed and found in search
• Tips and tricks that make for a great LinkedIn Profile

 Unit 3 - Communicating and Connecting on LinkedIn

• How to connect your profile with your contacts and find strategic contacts
• Send messages and understand the hidden culture of LinkedIn
• Discover how to use recommendations and endorsements effectively
• Join and participate in groups that are important to your professional goals
• Learn how to communicate with your connections through the activity feed

Unit 4 - Groups and Business Pages: Hidden Gems of LinkedIn

• Learn how to run your own group and be a community manager on LinkedIn
• Discover how to build your company page on LinkedIn
• Review the paid options for LinkedIn services
• Final tips and additional LinkedIn features

HOW IT WORKS

After you register, you will receive an email from UGotClass with a web address to access your online classroom. Utilize the password you are given, and your email address, to gain access. If you haven't received an invitation by the Thursday before the course begins, please email info@ugotclass.org, and they will forward a copy of the invitation to you.

Once inside the online classroom, here's what you can expect:

Participate When You Want

The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. For the best learning, participants should log into the course on 2-3 different days of the week.

What You Will Do

Each course is composed of several units. For each unit, you will:

• Access the online readings
• Listen to the audio presentation for the unit and view the slides
• Take a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The discussion for each unit lasts one week. All comments are made in writing and can be made at any time, day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

COMPLETION REQUIREMENTS

Make at least one comment every week in the discussion.

• The comment should show thought and be more substantive than just “Yes, I agree.” There is no length required for comments.
• Replies to other comments and responses to other participants count as comments (in most cases your instructor values replies and responses as comments).
• Questions and online discussion facilitative comments also count as long as there is some thought to them.


• Take the self-quiz at the end of every unit.
• You must score 80% or higher.
• You may retake any self-quiz as often as you need to get to the 80% score.

Completion Timeline

• The requirements should be completed by the last day of the course.

   

• Individual instructors may extend the deadline upon request.

   

• If, for any reason, you are not able to complete the requirements during the course, UGotClass will provide you with their Course Transfer Option. The course Transfer Option allows you to retake any or all of the same UGotClass online course at a future offering within the next 12 months at no extra cost.

   

RECOGNITION

A pdf Certificate of Completion is issued by UGotClass at the end of the program.

HELP

Once the program has started, please direct all questions to info@ugotclass.org