Utilizing effective eMarketing techniques is essential for today’s businesses.  In this online certificate program, learn how to improve email promotions and analyze email response rates; boost and analyze your website traffic; use search engine optimization to improve visibility; and successfully employ online advertising.  This program is relevant for any type of organization, including businesses, non-profits, and government agencies.

THE PROGRAM

The Digital Marketing Certificate is offered through our partner, Learning Resources Network, Inc. (aka UGotClass). It is composed of three, month-long courses:

Improving Email Promotions – 16 hours

• Why email marketing
• How email works
• Writing email copy
• Testing and tracking emails

Boosting Your Website Traffic – 16 hours

• Why web site analysis works
• How Google Analytics functions
• Search Engine Optimization
• Moving to Web 2.0

Online Advertising – 16 hours

• The evolution of online advertising
• Creating Google AdWord Campaigns
• Improving Online Advertising Results
• Facebook Ads