This certificate is currently offered by request only. The next available class begins 2/5/2024 and runs through 4/26/24. Please contact our office at ce@greenriver.edu or 253-333-6030 for assistance in registering for this course.

If you are not reviewing your website statistics, you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will walk you through the key techniques of using the world-standard Google Analytics, a free online tool. You’ll have a better understanding of your visitor traffic, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. This course is a must for anyone serious about leveraging more success from their website.

The Google Analytics Certificate is offered through our partner, Learning Resources Network, Inc. (aka UGotClass). The course is composed of two month long courses:

Google Analytics - 1 month course

Agenda:

Unit 1 - Key Analytics
• Importance of Website Tracking
• Introduction to Google Analytics
• Installing Google Analytics to Your Site
• Learning from Visual Analytics
• Key Analytics to Review Weekly

Unit 2 - Understanding Your Website Visitors
• Understanding Website Traffic
• Understanding Website Visitors
• Turning Visitor Traffice into Profit
• Search Engine Optimization (SEO) Primer
• Understanding Search Engine Traffic
• Determining High Value Keywords for SEO

Unit 3 - Key Techniques
• Creating and Using Goals
• How to Build an Abandonment Funnel
• Optimizing Websites Based on Funnel Feedback
• Creating and Using Campaign Tracking

Unit 4 - eCommerce and ROI
• e-Commerce Tracking
• Calculating ROI from Online Advertising
• Custom Reporting
• Creating and Using Advanced Segments
• How to Track Across Multiple Domains
• How to Become a Google Analytics Certified Partner

Advanced Google Analytics - 1 month course

Agenda:

Unit 1 - Google Analytics Setup
• Your Google Analytics Account
• Navigating Google Analytics
• Google Analytics Reports and Dashboards

Unit 2 - Google Analytics Reports
• Acquisition Reports
• Behavior Reports
• Conversions

Unit 3 - Google Analytics Data Collection
• Categorizing Users and Sessions
• Applying Configuration Settings
• Generating Reports

Unit 4 - Creating Custome Dimensions and Metrics
• Analizing Data
• Event Tracking
• Applying Demographic Filters
 

HOW IT WORKS

After you register, you will receive an email from UGotClass with a web address to access your online classroom. Utilize the password you are given, and your email address, to gain access. If you haven't received an invitation by the Thursday before the course begins, please email info@ugotclass.org, and they will forward a copy of the invitation to you.

Once inside the online classroom, here's what you can expect:

Participate When You Want

The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. For the best learning, participants should log into the course on 2-3 different days of the week.

What You Will Do

Each course is composed of several units. For each unit, you will:

• Access the online readings
• Listen to the audio presentation for the unit and view the slides
• Take a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The discussion for each unit lasts one week. All comments are made in writing and can be made at any time, day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

COMPLETION REQUIREMENTS

1. Make at least one comment every week in the discussion.

• The comment should show thought and be more substantive than just “Yes, I agree.” There is no length required for comments.
• Replies to other comments and responses to other participants count as comments (in most cases your instructor values replies and responses as comments).
• Questions and online discussion facilitative comments also count as long as there is some thought to them.

2. Take the self-quiz at the end of every unit.

• You must score 80% or higher.
• You may retake any self-quiz as often as you need to get to the 80% score.

COMPLETION TIMELINE

• The requirements should be completed by the last day of the course.
• Individual instructors may extend the deadline upon request.
• If, for any reason, you are not able to complete the requirements during the course, UGotClass will provide you with their Course Transfer Option. The course Transfer Option allows you to retake any or all of the same UGotClass online course at a future offering within the next 12 months at no extra cost.

RECOGNITION

A pdf Certificate of Completion is issued by Learning Resources Network, Inc. and will list Green River College as its partner organization.

HELP

Once the program has started, please direct all questions to info@ugotclass.org.a