You may register online below, or for further assistance please email ce@greenriver.edu or call 253-333-6030.
In today’s competitive marketplace non-profits must operate like businesses. Effective revenue generation and program evaluation are essential. In this online program, discover how to build new revenue streams, expand existing services, and effectively set prices and fees. Improve evaluation planning and data collection, analysis and use. Learn about the challenges organizations face when conducting evaluations and reporting results to funders. By course completion, you’ll have a complete program logic model and an evaluation plan ready for implementation.
THE PROGRAM
The Non-Profit Administration Certificate is offered through our partner, Learning Resources Network, Inc. (aka UGotClass). It is composed of two, month-long courses:
Revenue Generation for Non-Profits – 1 month
Introduction to Revenue Generation
- Setting and using revenue generation benchmarks
- Determining annual objectives
- How to best use this course information
Understanding Your Audience
- The benefits of knowing your audience better
- What to ask your audience
- How to get the best information
- Collecting and using the best data
- Where to find the new ideas
Developing Programs and Services
- The right questions for the best success
- Natural life cycles of programs and services
- Determining which ones to continue
- Creating successful new programs and services
Analyzing Programs and Services
- Analyzing the past performance
- Determining future productivity
- Analysis tools
- Simple analysis technique
Setting the Right Price
- How price affects attendance
- Price breaks that determine the price to set
- Setting the best price
Marketing Effectively
- Building your identity
- Developing market segments
- Determining who to market to
Developing Promotions
- Making promotions that work
- Creating the best layouts
- Making promotions sell
Distributing Promotions
- Print, social media, and eMarketing techniques
- Knowing what promotions work
- The most effective promotion methods
Program Evaluation for Non-Profits – 1 month
Introduction to Nonprofit Evaluation & the Logic Model
- What evaluation is and is not
- Why evaluation is important to nonprofit organizations and why your funders are asking you for it
- Planning for evaluation begins when you apply for the grant
- Types of evaluation, and the approaches best suited to nonprofit programs
- Planning tools for evaluation – introduction to the logic model
- Crafting accurate, concise outcome statements
Creating an Evaluation Plan
- What an evaluation plan is and why you need one
- Using outcomes from our logic model to create your evaluation plan
- Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity)
- Creating indicators for your outcomes
- Defining benchmarks and targets where appropriate
Collecting the Data
- Taking stock of the data you already use
- Making data collection systematic
- Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups
Analysis, Reporting and Use – Putting it All Together
- Appropriate analysis of the common data collection tools covered in Unit 3
- Common analysis mistakes and how to avoid them
- Reporting to various stakeholders (funders, donors, Board of Directors and the community)
- Using data for program improvement
HOW IT WORKS
An invitation into the online classroom will be emailed to you the Wednesday before the class begins. The subject of the email invitation will be "Lern – Classroom Invitation". Please click to accept the invitation, and from there you will create a password and will be able to access the classroom. If you haven't received an invitation by the Thursday before the course begins, please forward your confirmation email to info@ugotclass.org, and a staff member will resend your invitation.
Once inside the online classroom, here's what you can expect:
Participate When You Want
The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. For the best learning, participants should log into the course on 2-3 different days of the week.
What You Will Do
Each course is composed of several units. For each unit, you will:
- Access the online readings
- Listen to the audio presentation for the unit and view the slides
- Take a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Discussion
The discussion for each unit lasts one week. All comments are made in writing and can be made at any time, day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.
COMPLETION REQUIREMENTS
1. Make at least one comment every week in the discussion.
- The comment should show thought and be more substantive than just “Yes, I agree.” There is no length required for comments.
- Replies to other comments and responses to other participants count as comments (in most cases your instructor values replies and responses as comments).
- Questions and online discussion facilitative comments also count as long as there is some thought to them.
2. Take the self-quiz at the end of every unit.
- You must score 80% or higher.
- You may retake any self-quiz as often as you need to get to the 80% score.
Completion Timeline
- The requirements should be completed by the last day of the course.
- Individual instructors may extend the deadline upon request.
- If, for any reason, you are not able to complete the requirements during the course, UGotClass will provide you with their Course Transfer Option. The course Transfer Option allows you to retake any or all of the same UGotClass online course at a future offering within the next 12 months at no extra cost.
RECOGNITION
A pdf Certificate of Completion is issued by Learning Resources Network, Inc. and will list Green River College as its partner organization.
HELP
Once the program has started, please direct all questions to info@ugotclass.org.
