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- Improving Email Promotions
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Fee: $195.00
Dates: Class runs 6/6/2022 to 7/1/2022
Instructor: Dan Belhassesn
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Part of an optional three-course Digital Marketing Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discounted 3rd class)
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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- Online Advertising
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Fee: $195.00
Dates: Class runs 6/6/2022 to 7/1/2022
Instructor: Dan Belhassesn
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. Part of an optional three-course Digital Marketing Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discounted 3rd class)
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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- Introduction to Social Media
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Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.
Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Your instructor is a nationally known speaker, consultant and trainer on social networks and social media.
Part of an optional three-course Social Media for Business Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discounted 3rd class)
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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- Integrating Social Media in Your Organization
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Fee: $195.00
Dates: Class runs 6/6/2022 to 7/1/2022
Instructor: Jennifer Selke
Take away a practical strategy and techniques for implementing social media for your organization or business. Learn how to create your own private social media using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site.
Then your instructor will help you choose which social media tools are right for your situation, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social media into your communication and marketing.
Part of an optional three-course Social Media for Business Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discounted 3rd class)
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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- Video Marketing
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Fee: $245.00
Dates: Class runs 6/6/2022 to 7/1/2022
Instructor: Rob Lee
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
Part of an optional two-course Mastering Video Marketing Certificate. SAVE $95! Only $395 when you register for both classes. Please call for discount.
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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- YouTube for Business
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Fee: $245.00
Dates: Class runs 10/4/2021 to 10/29/2021
Instructor:
Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using it, how to create your own channel, and the techniques of adding captions, annotations and other extra features.Enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.
YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. YouTube is now accessible from nearly every top mobile device as well as from your TV.
Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patters of behavior on YouTube may be working against you. Learn how YouTube can compliment your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return.
Part of an optional two-course Mastering Video Marketing Certificate. SAVE $95! Only $395 when you register for both classes. Please call for discount.
Online Course: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
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