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- Improving Email Promotions
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Fee: $195.00
Dates: 4/3/2023 - 4/28/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
Instructor: Susan Hurrell
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.
Part of an optional three-course Digital Marketing Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discount, or register now and we will contact you for payment.)
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- Boosting Your Website Traffic
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Fee: $195.00
Dates: 5/1/2023 - 5/26/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Susan Hurrell
Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
Part of an optional three-course Digital Marketing Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discount, or register now and we will contact you for payment.)
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- Online Advertising
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Fee: $195.00
Dates: 4/3/2023 - 4/28/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Susan Hurrell
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.
Part of an optional three-course Digital Marketing Certificate. SAVE $90! Only $495 when you register for all three classes! (Call for discount, or register now and we will contact you for payment.)
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- Introduction to Social Media
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Fee: $195.00
Dates: 4/3/2023 - 4/28/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Travette Webster
Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.
Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Your instructor is a nationally known speaker, consultant and trainer on social networks and social media.
Part of an optional three-course Social Media for Business Certificate. SAVE $90! Only $495 when you register for all three classes! (call for discount, or register now and we will contact you for payment.)
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- Marketing Using Social Media
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Fee: $195.00
Dates: 5/1/2023 - 5/26/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Melissa Torres
The benefits of social media make it an essential part of a business plan. Social Media Marketing has become more than running digital advertising campaigns; it allows your business to build a following of loyal customers through authentic posts and interactions creating excitement for your business as it grows. Each platform gives your business the tools to successfully build your brand, connect with your customers, and track analytics. This course will focus on Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor.
Part of an optional three-course Social Media for Business Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discount, or register now and we will contact you for payment.)
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- Integrating Social Media in Your Organization
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Fee: $195.00
Dates: 4/3/2023 - 4/28/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Jo-Carolyn Goode
Take away a practical strategy and techniques for implementing social media for your organization or business. Learn how to create your own private social media using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site.
Then your instructor will help you choose which social media tools are right for your situation, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social media into your communication and marketing.
Part of an optional three-course Social Media for Business Certificate. SAVE $90! Only $495 when you register for all three classes! (Please call for discount, or register now and we will contact you for payment.)
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- YouTube for Business
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Fee: $245.00
Dates: 5/1/2023 - 5/26/2023
Notes: The online classroom is open 24/7. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, plan to log in 2-3 different days of the week.
Instructor: Rob Lee
Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using it, how to create your own channel, and the techniques of adding captions, annotations and other extra features. Enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.
YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. YouTube is now accessible from nearly every top mobile device as well as from your TV.
Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patters of behavior on YouTube may be working against you. Learn how YouTube can compliment your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return.
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- Video Marketing
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Fee: $245.00
Dates: 4/3/2023 - 4/28/2023
Notes: The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
Instructor: Rob Lee
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
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