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UpSkill with Jacksonville University > Courses > Business & Management

Business & Management   

By 2022, 54 percent of all employees will require significant upskilling, according to the World Economic Forum. Many companies have already made a commitment to train current employees to help them develop skills to meet the changing demands of their jobs. In the process, workers often acquire advanced digital skills that qualify them to be promoted to positions in high demand.

In this short documentary, academics, NGOs, policymakers and business leaders explain why upskilling for a digital world has become a priority for society, organisations and governments. We’re at an inflection point — we need to act now, collectively, to tackle this major, global issue before we risk excluding great swathes of society from the workplace.

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Client Acquisition Strategies
  • Location: Online

    Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling. Create an acquisition communication plan and develop your proposition strategy. Measure and test your campaigns to improve results.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Corporate Real Estate Acquisition
  • Location: Online

    This course analyzes the contracts and administration issues in commercial real estate acquisitions and dispositions. Students will learn ethics and the acquisitions and dispositions processes through multiple perspectives.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Digital Marketing
  • Location: Online

    In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Fundraising and Donor Relations
  • Location: Online

    Donor Relations and Fundraising provides the functionality to register and maintain donor profiles and interact with donors throughout the donor life cycle from appeals for funds until the signing of grant agreements. The fundraising module supports programme managers in analysing their prospective donors, launching the appeals including publishing to the web, planning media events and following through with interested donors until the conclusion of a grant agreements. The fundraising module provides a holistic view of the resource mobilization efforts and also enriches the planning for implementation by providing better fund and cash flow forecasts and by monitoring the revenue pipeline.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Marketing 101
  • Location: Online

    Have you ever wondered how a product makes it to market? How a business decides what type of advertising to use, and who the ideal customer is? Are you interested in direct and online marketing, or the global marketplace? Are you looking to obtain a strong educational foundation in marketing? Then this course is for you. This course explores the world of marketing.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Recruitment, Development, and Retention of Your Gen Z Workforce
  • Location: Online

    We are rapidly approaching a tipping point in the American workforce. Baby Boomers are retiring en masse, giving Gen Xers and Millennials an unprecedented opportunity for career advancement. At the same time, the oldest members of Gen Z are graduating college and filling entry-level positions.

    The future of many companies is dependent upon hiring and retaining the best Millennial and Gen Z talent—a tall order in the modern “gig economy” where many younger Americans work multiple jobs, often for short periods of time. Traditional means of recruitment may fall flat, and companies need to rethink their compensation and benefits plans, as well as how they engage with the best young talent.


 

REGISTRATION FOR THIS CLASS WILL OPEN SOON!

  • Recruitment, Development, and Retention of Your Minority Workforce
  • Location: Online

    Winning the race for diverse talent requires successful recruiting strategies and savvy retention and talent development tactics. Today’s global marketplace is in a state of constant evolution—an ever-changing environment that demands corporate entities keep up with the pace of transformation. Women and the traditional ethnic markets of African Americans, Asian Americans, Hispanics, and Native Americans are now further segmented into other sub-markets such as the lesbian, gay, bisexual, and transgender (LGBT) community, people with disabilities, older Americans, immigrants, and more. With this major change across the marketplace comes the need to alter the makeup of the corporate workforce. In order to maintain a hold on traditional markets, while also gaining market share in the emerging areas, U.S. companies are finding innovative ways to diversify their workforces to match these consumer bases. Moreover, it is not just about recruiting diverse employees, it is about retaining and developing their professional talents as well.


 

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