Marketing and Sales   

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. History of Search Engines and Directories
2. Understanding How Search Engines Work
3. Creating Killer Keyword Lists
4. Presubmission Analysis: Figuring Out Which Keywords Are the Right ones
5. Important HTML Tags to Master
6. Content Layout and Keyword Usage
7. Web Hosting, URLs, and Mobile Optimization
8. Spamming Tricks to Avoid
9. Submitting Your Site
10. Track Your Progress With a Post-Submission Analysis
11. Powerful Online Promotion Techniques
12. Effective Offline and Online Promotion Techniques

Learn how to create advertising pieces for print and digital media. This course will teach you to develop and execute all stages of an advertising campaign, from writing ad copy to story-boarding and measurement.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Nearly every business uses some form of advertising to promote their products or services. Even in today's digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.

Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements.

1. Develop Original Concepts
2. Advertising Research
3. Writing Copy
4. Making a Media Plan
5. Developing an Advertising Campaign
6. Print Media Advertising
7. Digital Multiplatform Advertising
8. Social Media Engagement
9. Making a Pitch

What you will learn

• Developing and implementing original creative concepts based on research
• Building out an advertising campaign for both print and electronic media
• Preparing advertisements, scripts, and storyboards for a range of media

How you will benefit

• Develop a well-rounded approach to the advertising field
• Gain sound research and planning skills to ensure your projects gain traction

Liselle Turner

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

Learn how to create your very own blog and podcast using the tools that you already have available on your computer.

Blogging and Podcasting for Beginners will teach you how to plan and create you very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.

First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.
• Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Learn How to Blog, Produce Audio and Video Podcasts

Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.

Blog Content, Setup, and Long-term Maintenance

It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.

Blogging Software and Hosting

This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.

Create Custom Blogs

Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.

Learn How to Set up Blog Privacy Levels and Comment Fields

In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.

Formatting Tools

This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.

Adding Photos to Your Blog

You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.

Learn the PREP Method of Podcasting

It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using our effective formula for developing content, setup, and maintenance.

Learn How to Record Your First Podcast

In this lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.

Editing and Publishing

This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.

Video Podcasting

Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.

Learn How to Add Transitions and Video Effects

It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. The Role of Business and Marketing Writing
2. The Ins and Outs of Image
3. Writing Approaches and Strategies
4. Media
5. Putting It All Together: Writing Project
6. Complete and Incomplete Sentences
7. Word Choices
8. Internal Communication
9. Banishing the Bureaucracy
10. Editing, Proofreading and Evaluating
11. Putting It All Together: Editing Project
12. Marketing Ethics

This course is designed for marketing professionals, business owners, brand managers, designers, and creatives interested in developing expertise in brand strategy and management. It offers a comprehensive curriculum to help you master the latest branding techniques and strategies.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

The demand for certified brand strategists is on the rise as organizations look for experts who can help them build and manage their brands effectively. According to the U.S. Bureau of Labor Statistics, employment in the marketing and advertising industry is expected to grow 10% by 2030, faster than the average for all occupations.

The Certified Brand Strategist course is designed to equip professionals with the skills and knowledge required to develop and implement effective branding strategies that resonate with consumers and drive business success. The course covers a wide range of topics, including brand strategy development, brand positioning, brand messaging, brand identity, brand architecture, brand management, and digital branding.

During the brand strategist course, you will learn how to develop a brand strategy that aligns with your organization's values and goals and how to communicate your brand messaging effectively through various channels. You will also learn how to create a visual and verbal identity for your brand, including the development of a brand style guide. Additionally, you will discover how to manage your brand's reputation, build brand equity, and measure brand performance.

Upon completion of the course, you will have the knowledge and skills required to become successful branding professionals. You will be able to help organizations develop and implement effective branding strategies, which can lead to increased revenue and market share.

1. Branding A Business
   1. Importance Of Branding
   2. Brand Name
   3. Brand Logo
   4. Brand Product
   5. Brand Culture
   6. Brand Voice
   7. Brand Identity
2. Brand Messaging Guide
   1. What is a Brand Story?
   2. The Role of Brand Storytelling
   3. How to Tell a Brand Story
   4. Common Elements of Brand Storytelling
3. Brand Strategy & Identity
   1. Developing a brand identity
   2. Visual and verbal identity elements
   3. Defining your Mission
   4. What is your Story?
   5. Identifying Your People
   6. Articulating your Value
4. Choosing A Brand Name
   1. Legal Requirements
   2. Trademarks & Intellectual Property
5. Bringing A Brand & Startup to Life - Launching a New Brand
   1. Importance of brand management
   2. Building brand equity
   3. Managing brand reputation
   4. Measuring brand performance
6. Branding Guidelines & Best Practices
   1. Defining your Brand Identity
   2. How to Develop a Brand Style Guide
   3. Visual Identity
   4. Designing for Your Target Audience
   5. Brand Messaging and Your Brand Voice
7. Creating a Branding Style Guide for Distribution and Press Kits
   1. Visual Brand Design
   2. Visual Brand Design Essentials
   3. Developing your Brand Personality
   4. A Guide to Brand Positioning and Messaging
   5. Considerations and Strategy for Rebranding
8. Offering Your Branding Services as a Freelancer
   1. Building a portfolio
   2. Defining your service
   3. Pricing for your branding
   4. Promoting your branding services
   5. Customer Service
9. Final Exam

What you will learn

• Understand the fundamentals of branding and its importance in today's business environment
• Develop a comprehensive understanding of brand strategy development and implementation
• Learn how to develop a brand positioning that resonates with target audiences
• Create a brand identity that accurately reflects the brand's values and personality
• Develop a brand messaging strategy that effectively communicates the brand's value proposition
• Understand the importance of brand architecture and how it impacts the overall brand strategy
• Learn how to manage a brand's reputation and build brand equity

How you will benefit

• Develop a competitive edge in the job market by gaining in-demand branding skills and knowledge
• Help organizations build and manage their brands effectively, which can lead to increased revenue and market share
• Expand career opportunities in the marketing and branding industry, with potential roles including brand strategist, brand manager, marketing manager, and more
• Increase personal and professional confidence in branding knowledge and abilities
• Build a professional network through collaboration with instructors and peers in the course

Paty Ventura, CBS

Paty Ventura is a highly skilled and accomplished professional in the creative industry with eight years of experience in brand management, marketing, and visual design. She holds a Bachelor's degree in visual design and front-end development and is a Certified Brand Strategist Program instructor. She is known for her ability to transform visionary concepts into tangible realities and her proficiency in establishing strategic partnerships with external teams. Paty is dedicated to education and mentorship, nurturing the next generation of branding professionals. She serves as an inspiration for aspiring brand strategists and a trusted partner for businesses looking to unlock their full branding potential.

This e-commerce specialist course provides in-depth training on the latest industry trends and best practices, including all aspects of e-commerce, such as website design, digital marketing, payment processing, logistics, and customer service. The program is designed to help you gain the skills and knowledge needed to succeed in today's competitive e-commerce landscape.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

E-commerce is continuing to grow in popularity as businesses of all sizes invest more resources into their online operations. According to the U.S. Bureau of Labor Statistics, employment in the field of marketing is projected to grow 10% by 2030, which includes e-commerce marketing.

The Certified E-Commerce Specialist course provides comprehensive training and certification as an e-commerce specialist. It includes in-depth training for the process of buying and selling products or services online. Additionally, you will learn about website design and development, online payment systems, shipping and logistics, digital marketing, social media marketing, customer service, and more.

This e-commerce specialist training can help you develop the skills you need to succeed in specific e-commerce roles, such as e-commerce manager, digital marketing specialist, or online sales manager.

Upon completion of your e-commerce specialist certification training, you will be prepared to take the E-Commerce Specialist Certification Exam, which will grant you the prestigious Certified E-Commerce Specialist credential from Lovegevity University.

1. Introduction to E-commerce
   1. Definition of e-commerce
   2. E-commerce business models
   3. Advantages and disadvantages of e-commerce
   4. E-commerce market trends
2. E-commerce Sales Channel Options
   1. Online marketplaces
   2. Social media
   3. Online stores
   4. Mobile apps
   5. Affiliate marketing
   6. Influencer marketing
   7. Email marketing
3. E-commerce Sourcing Products
   1. Manufacturer or supplier
   2. Suppliers
   3. Creating your own products
4. E-commerce Manufacturers and Suppliers
   1. Private label manufacturers
   2. White label manufacturers
   3. Dropship suppliers
5. E-commerce Producing Products
   1. Target market
   2. Producing high-quality products
   3. Production costs
   4. Trends
   5. Packaging
6. Wholesale - Trade Shows
   1. Do your research
   2. Setting up a booth
   3. Information about your products, your business, and your wholesale terms.
   4. Developing customer loyalty
7. International Shipping
   1. Customs Regulations
   2. Using the Right Shipping Carrier
   3. Required Documentation
8. Fulfilling Orders
   1. Making sure products are well-packaged and protected.
   2. Choosing a shipping method
   3. Keeping track of inventory levels
   4. Checking for accuracy and completeness
   5. Preparing for shipping
   6. Shipping in a timely manner
   7. Customer follow-up
   8. Outsourcing and drop-shipping
9. Advertising & Digital Marketing
   1. Determining your target market
   2. Effective channels for reaching your target audience
   3. Creating a budget
   4. Tools for advertising and marketing
   5. Digital Marketing Strategies
   6. SEO
10. E-Commerce Operations & Best Practices
    1. Providing excellent customer service
    2. Offering a great product
    3. Well-designed website
    4. Promoting your business
    5. Competitive Pricing
    6. Multiple payment options
    7. Fast shipping
    8. Having a well-organized plan
    9. Case Studies - Multitask - Interview with Julia Xu
11. Final Project: Launching Your E-commerce Business

What you will learn

• E-commerce business models, advantages, and disadvantages
• E-commerce website design principles, features, and functionality
• E-commerce website platforms, software, and web development tools
• Digital marketing strategies, including social media, SEO, PPC, and email marketing
• Payment processing options, gateways, fraud prevention, and security
• Logistics and supply chain management for e-commerce fulfillment, inventory, shipping, and returns
• Customer service best practices and customer loyalty
• Analytics tools, sales metrics, customer engagement metrics, and CRO
• Practical experience through hands-on projects and case studies

How you will benefit

• Understanding of e-commerce business models and market trends needed to identify new opportunities and potential areas for growth in the industry
• Knowledge of website design principles and functionality to create effective and user-friendly e-commerce websites that drive traffic, increase conversions, and generate revenue
• Mastery of digital marketing strategies to attract and retain customers, increase brand awareness and loyalty, and drive sales
• Understanding payment processing options and security to ensure the safety and integrity of e-commerce transactions and protect customers' financial information
• Expertise in logistics and supply chain management can provide optimize fulfillment, reduce costs, and improve customer satisfaction
• Mastery of customer service best practices and CRM systems can help you develop and maintain strong customer relationships and enhance customer loyalty
• Knowledge of analytics tools and metrics help measure and optimize the performance of e-commerce websites and marketing campaigns, increasing sales and revenue
• Practical experience through hands-on projects and case studies can help you apply theoretical knowledge to real-world situations and build a portfolio of work that showcases your skills and expertise

Dean Phillips

Dean Phillips is a prominent figure in the e-commerce industry, known for his expertise as an author, instructor, and entrepreneur. He is the author and instructor of the Certified E-Commerce Specialist program, which equips students with the skills and insights needed to excel in the dynamic world of online commerce. Dean is also the Founder and CEO of Lead Labz, a digital marketing agency that specializes in e-commerce and lead generation. His entrepreneurial journey is marked by his unwavering commitment to excellence and his dedication to staying at the forefront of industry trends. Overall, Dean's visionary approach to e-commerce and digital marketing, coupled with his commitment to education, has earned him a well-deserved reputation as a leader and influencer in the field.

Julia Xu

Julia Xu is an accomplished entrepreneur and innovator, serving as the Founder and CEO of USourced, a pioneering company in the field of AI-driven product sourcing. At USourced, Julia has leveraged artificial intelligence to automate product sourcing from manufacturers on a global scale. She is also the visionary force behind Multitasky, an omnichannel e-commerce lifestyle brand that has garnered widespread recognition. Prior to her entrepreneurial endeavors, Julia served as the Chief of Staff of Alibaba North America. Julia is a passionate advocate for social impact and founded Tink Knit, a social enterprise that earned the prestigious McKinsey Women's Impact Award during her college years. She holds a Bachelor of Business-Economics and Sociology dual degree from Brown University.

This Certified Social Media manager course provides comprehensive training and certification in social media management, equipping you with the necessary skills to effectively manage and optimize social media campaigns for businesses and organizations. Through this course, you can gain expertise in social media strategy, analytics, content creation, and community management.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

According to the U.S. Bureau of Labor Statistics, the industry outlook for social media management is positive, with a projected job growth rate of 8% by 2030. This growth is driven by the increasing importance of social media in businesses and organizations and the growing popularity of influencer marketing and social media advertising.

The Certified Social Media Manager course is the perfect program for those looking to build a career in social media management. Our comprehensive training covers all the essential skills required to develop and optimize successful social media campaigns, with a focus on small businesses. Our experienced instructors provide hands-on training in a range of topics, including social media strategy, analytics, content creation, and community management.

The social media manager course curriculum is designed to equip you with the skills needed to succeed in this dynamic field, with a focus on practical, real-world applications. Upon completion of our online social media manager course, you will earn a valuable certification recognized by the industry, making you highly competitive in the job and freelancer market.

In addition to providing practical training, you will have gained the knowledge and expertise required to pass certification exams such as HubSpot Social Media Certification Exam, Twitter Flight School Certification Exam, and YouTube Certification Exam.

1. Introduction to Social Media Marketing
   1. Overview of social media platforms and their functionalities
   2. Understanding the Role of social media in modern Marketing
   3. Developing a social media strategy
2. Creating Compelling Content
   1. Understanding the importance of visual content
   2. Developing a content calendar
   3. Creating text-based content
3. Social Media Advertising
   1. Overview of social media advertising platforms
   2. Targeting specific audiences using social media advertising
   3. Creating effective ad copy and visuals
4. Community Management
   1. Engaging with followers and building brand loyalty
   2. Responding to comments and messages
   3. Handling negative feedback
5. Analytics and Reporting
   1. Understanding social media analytics and reporting tools
   2. Measuring the success of social media campaigns
   3. Making data-driven decisions
6. Social Media Tools
   1. Overview of key social media management tools
   2. Understanding to use of the tools to optimize social media campaigns
7. Legal and Ethical Considerations
   1. Overview of legal and ethical considerations
   2. Strategies for maintaining ethical practices and avoiding legal pitfalls
8. Emerging Trends and Technologies
   1. Emerging trends and technologies in social media management
   2. How to incorporate these trends
9. Case Studies and Best Practices
   1. Case studies and best practices from successful industries and business
   2. Analyzing and applying best practices to your own campaigns
10. Final Project
    1. Develop a comprehensive social media strategy

What you will learn

• Developing a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns
• Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions
• Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube
• Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty
• Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

How you will benefit

• Develop in-demand skills: Social media management is a growing field, and employers are increasingly looking for candidates with social media management skills
• Improve job prospects: Develop the skills and knowledge needed to succeed in the social media field and enhance marketable to potential employers
• Gain practical experience: Obtain hands-on, practical experience using social media platforms and tools to effectively manage and optimize social media campaigns for businesses and organizations
• Build a professional network: Participate in weekly networking calls with a community of over 46,000 members to help build your professional portfolio and connect with potential clients and a network of peers

Bella Wehner, CSMM

Bella Wehner is a social media expert with a decade-long track record of success. She is skilled at using platforms such as Instagram, Facebook, Twitter, TikTok, YouTube, and Pinterest to launch her clients' brands. Bella is renowned for her strategic expertise and ability to design and execute campaigns that result in tangible business growth. She has a deep understanding of the digital landscape and is committed to delivering results that matter. Bella is an expert at turning likes and shares into conversions and profits and ensures her clients remain at the forefront of their industries.

This online course will teach you how to drive traffic, generate leads, and increase conversion through well-defined marketing strategy.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns.

You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more.

1. Introduction to Marketing
2. The Marketing Mix
3. Market Research
4. Market Trends
5. International Marketing
6. Sustainable Marketing
7. Brand Management
8. Analyzing consumer behavior
9. Project work
10. Financial planning
11. Integrated Marketing Planning
12. Put it into action
13. Direct Marketing Planning
14. Putting direct marketing into action
15. Websites for Marketing
16. Develop original concepts
17. Writing Copy
18. Develop Advertising Campaign
19. Multiplatform Digital Advertising
20. SEO Strategy
21. Social Media Engagement
22. Google AdWords
23. Email Marketing

What you will learn

• Foundations of digital marketing, including email, and PPC
• Content marketing best-practices, including copywriting, SEO, and editorial calendars
• Campaign management, including budgets, planning, and implementation

How you will benefit

• Increase your employability by understanding all aspects of a sales strategy
• By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop
• Improve your customer relationship management skills
• Be prepared for sales management roles

Liselle Turner

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

Learn the secret to converting a potential customer into a long-term asset. Find out how to lay the groundwork for repeat business and your future success.

The goal of Effective Selling is not to teach you how to make a sale today, but to help you discover how you can easily convert a potential customer into a long term asset. Effective Selling will help you lay the groundwork for repeat business and your future success.

In sales, there are no quick fixes. However, with the knowledge, planning skills, communication techniques, and the understanding of human nature that you will gain from this course, your sales will grow as if by magic.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. Laying the Groundwork
2. Itineraries, Sales Call Reports, and the Customer Database
3. Selling Yourself, Your Company, and Your Product
4. Communication Skills
5. Developing Effective Sales Presentations
6. Recognizing Personality Types
7. Presentations for Different Personality Types
8. Closing the Sale
9. Converting Customer Complaints to Delight
10. Effective Negotiation
11. Dealing With Your Competition
12. Difficult Situations

Reach your business goals with the strategies needed for success. In this course, you will develop a digital marketing plan for your business that incorporates SEO, SEM, advertising, email, social media, and more.

Learn how you can successfully market your business on the internet and answer the question, "how to grow my business?" even if you have little or no money to spend! In this practical, hands-on course, you will develop a digital marketing plan for your business. You will start by exploring different kinds of business websites and determining your goals for your web presence. Then, you will learn about strategies for search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and e-commerce.

During your training, you will also understand how to use web analytics to track and improve the performance of your website, ads, and emails. By the end of the course, you will be ready to apply this knowledge to create a digital marketing plan to help you reach your goals.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Understanding the Digital Ecosystem

There are millions of pages on the web, and more are added daily. With all these pages, how can you ensure that your website gets noticed? It isn't easy. To increase traffic to your site, you need to learn all you can about digital marketing strategies and when to use each. In this lesson, we'll start with a high-level view of these strategies with an introduction to the digital marketing ecosystem, several types of websites, and common business models.

Understanding Your Digital Footprint

To establish a web presence for your business, you'll need to understand your goals, your customers' needs, and your target audience. With this information, you can establish a market position that differentiates you from competitors and helps grow your digital footprint. We'll discuss these topics and more in this lesson.

The Digital Customer Journey

In this lesson, you'll learn about the phases of the digital customer journey and how to create content and develop strategies for users during each phase. It's essential to meet your prospective customers where they are, and this lesson will discuss ways to do just that.

Domain Names and Search Engines

In this lesson, you'll discover the importance of selecting your site's domain name. You'll also learn how search engines work. With this knowledge, you can make choices that help drive visitors to your website.

Website Optimization

In this lesson, you'll discover how to optimize your website so it ranks higher on search engine results pages. You'll learn about keywords and coding elements to improve your site's ranking and reach more visitors, as well as what backlinks are and how they can affect ranking.

Web Analytics

This lesson will explain how to find invaluable performance data about your website. The number of visitors, how long they stay, which pages they visit, and how they get to your site are just a few metrics you can evaluate to learn more about your audience and improve your site.

Paid Media

During this lesson, you'll learn how to develop ads that inspire your target audience to take the action you want. You'll understand how to advertise your website using search engine marketing (SEM), display advertising, video marketing, social media, and more.

Email Marketing

Despite the growing number of junk email messages filling inboxes, email is still a thriving medium. So, it's important to understand how to use email to keep current customers and acquire new ones. In this lesson, we'll examine how you can use email to promote your business.

Creating Engagement Through Content

If you want visitors to spend more than a few seconds on your website, you'll need to make it interesting, entertaining, and informative. Stickiness is the factor that causes visitors to spend more time at your site. In this lesson, you'll learn how to use content such as blogs and syndicated content to make your website more engaging and increase stickiness.

Creating Engagement Through Community

In the previous lesson, you learned to build site stickiness through content. In this lesson, you'll learn to build site stickiness through social media. You'll also become acquainted with synchronous and asynchronous tools you can use to develop a social media community experience for your visitors.

Selling Products Using E-Commerce

The last element you can use to build site stickiness is commerce, or, in this case, e-commerce. In this lesson, you'll learn how to use e-commerce to engage visitors on your site and encourage them to return more often. You'll become acquainted with technology you can use to create an online store, including shopping cart software and online payment systems.

Completing Your Digital Marketing Plan

In our final lesson, you'll have the opportunity to compile all the information you gathered during this course to create your digital marketing plan. To help with this effort, you will download a checklist, calendar, and budget worksheet to walk you through the process of completing and implementing your plan.

This course focuses on design for marketing and business—creating logos, advertisements, communications, and more. You'll learn Photoshop and Illustrator while gaining fundamental technical and aesthetic skills.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Photoshop (not included in enrollment)
• Adobe Illustrator (not included in enrollment)
• Microsoft Word is recommended (not included in enrollment)
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

This marketing design certificate program is all-encompassing, teaching you both the technical skills and creative artistry needed to succeed in the industry. You will learn how to apply fundamental marketing principles to your designs, to cater to the needs of businesses of all sizes and make the maximum impact on your clients' bottom line.

Throughout this marketing design course, you will engage in a wide range of projects that will enhance your expertise in various areas, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding. These hands-on projects will provide you with invaluable experience in real-world, business-focused design scenarios.

A key focus area of this marketing design training is mastering the essential software programs that every marketing designer should be proficient in, such as Adobe Photoshop and Illustrator. Gaining expertise in these in-demand tools will equip you with the necessary skills for digital image preparation and vector illustration. Additionally, you will learn about foundational design concepts, such as color theory, typography, and identity design, which are crucial elements in effective marketing design.

By enrolling in our Marketing Design Certificate course, you will develop technical proficiency and cultivate your creative abilities. Allowing you to build a strong foundation in this exciting field and create compelling marketing and identity pieces.

1. Photoshop Basics
2. Design Foundations
3. Illustrator basics
4. Intro to Marketing
5. Fundamentals of Logo Design
6. Creative Concept Development
7. Marketing Design

What you will learn

• Acquire proficiency in Adobe Photoshop and Illustrator—industry-standard software tools for graphic design
• Gain a comprehensive understanding of fundamental concepts in color theory, typography, and identity design, essential for effective marketing materials
• Engage in a series of hands-on projects specifically designed to enhance your skills as a marketing professional
• Cultivate graphic design skills that are directly applicable in a marketing context, allowing you to create visually compelling and impactful designs

How you will benefit

• Build a portfolio with a diverse range of projects that can be showcased to potential employers and clients
• Acquire valuable marketing and graphic design skills that are applicable to a wide range of job opportunities
• Become proficient in Adobe Photoshop and Illustrator for personal and professional projects
• Stand out from the competition by earning a certificate upon successful completion of the course

Jeremy Bratt

Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years of experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.

Bruce Bicknell

Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.

Michael Hamm

Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.

Boris Margolin

Boris Margolin is a graphic designer with 10 years of experience. He earned a BS in Graphic Design at Mount Ida College and has worked as an in-house designer for several international corporations including CIGNA, MetLife, and Nypro. His work has ranged from advertising to identity design, brand development to web administration. In his spare time, he runs a niche design company catering to unconventional companies and emerging markets.

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. Nonprofit Marketing Defined
2. Setting Goals
3. Positioning Your Nonprofit
4. Market Readiness
5. Marketing Strategies
6. Advertising and Promotion
7. Advertising and Marketing on the Internet
8. Marketing and Volunteers
9. Publicity, Media, and Public Relations
10. Developing Your Own Market Plan
11. Developing a Promotion Plan
12. Evaluating Your Marketing Efforts

Discover how to begin a successful and rewarding career in sales.

Today, there are no shortages of opportunities for skilled salespeople. In good times or bad, companies never stop looking for sales representatives that can help them meet their financial goals.

If you've always dreamed of becoming successful in sales, this course is exactly what you need. You'll learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and more!

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

1. Overview
2. Time Management
3. Marketing
4. Prospecting
5. Pipeline Management
6. The Initial Call
7. Proposals
8. Presentations
9. Negotiating
10. Closing the Account
11. Account Management
12. Putting Your Sales Plan Into Action

This course will teach you the theories behind effective sales management. You will learn what skills are needed to be a successful sales representative and how these factor into building and leading a sales team.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

For any organization to have financial success, it must have a desirable product and the ability to bring that product to the right consumer. In the go-to-market process, the most important link after production and marketing is sales. Without sales representatives selling the product and sales management guiding the strategy, the corporate world would come to a halt.

The Sales Manager course consists of two parts, one focusing on the role of sales representative and the other on the role of sales management. Part one explores sales mechanics ranging from product knowledge and customer relationships to situational sales and effective selling techniques. The second part of the course extends past the role of sales representative to prepare you for a sales manager position. You will learn how to lead a sales team, how to create and implement a sales plan, how to identify and qualify prospects, and more.

Learning both aspects of a sales strategy is key to building a sales team, effectively managing different skill sets, and ultimately meeting sales goals.

1. Sales Skills
2. Customer Needs
3. Call Center Sales Training
4. Trade Shows: Getting the Most Out of Your Experience
5. CRM – Introduction to Customer Relationship Management
6. Dynamite Sales Presentations
7. Your Emotional Intelligence
8. Implement Quality Customer Service
9. Develop Product Knowledge
10. Know Your Consumers
11. Identify Sales Prospects
12. Develop a Sales Plan
13. Implement Sales Plan
14. Build Client Relationships & Networks
15. Lead & Manage a Sales Team
16. Manage Quality Customer Service

What you will learn

• Basic sales mechanics
• Techniques for leading and managing a sales team
• Customer relationships and customer success
• Planning and executing a sales strategy

How you will benefit

• Increase your employability by understanding all aspects of a sales strategy
• By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop
• Improve your customer relationship management skills
• Be prepared for sales management roles

Jamie Calbeto

Jamie Calbeto is an educator specializing in business, information technology, and logistics. He was both faculty at RMIT University Vietnam for more than a decade, teaching supply chain management and coordinating in the School of Business. Calbeto holds a Bachelor of Economics from University of Central Florida, a Master of Science in Industrial Technology from East Carolina University, and a Graduate Certificate in Tertiary Teaching and Learning.

The Sales Representative course will train you for a career in both inside and outside sales. You will learn how to effectively communicate a product's features in anticipation of a buyer's needs. The skills you gain in this course will be vital to starting an entry-level sales representative position.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Any word processing application (not included in enrollment).
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Across industries, sales representatives are on the frontline of growth and increased revenue. As the "face" of a business, sales representatives must be equal parts product expert, relationship manager, and persuasive negotiator. If one knows how to connect with leads and convert them into customers, they possess a vital skill set that can lead to a lucrative career in business development.

Learning basic sales mechanics is an effective way to start an entry-level career in sales and gain further experience in the field. This course will train you to be an effective sales representative in the today's evolving global economy. You will learn the fundamentals of selling, customer relationship management, telephone sales, and more. By course completion, you will understand key sales principles and techniques for effectively translating product knowledge into customer solutions.

1. Sales Skills
2. Customer Needs
3. Call Center Sales Training
4. Trade Shows: Getting the Most Out of Your Experience
5. CRM – Introduction to Customer Relationship Management
6. Dynamite Sales Presentations
7. Your Emotional Intelligence
8. Implement Quality Customer Service

What you will learn

• Learn to open, manage and close deals
• Learn to manage customer relationships professionally
• Learn selling in a range of environments from trade shows, call centers and more

How you will benefit

• You will increase your employability by learning selling over a range of different styles and situations
• This course also focuses on building your EQ which is shown to improve the sales experience by helping you be in charge of yourself
• By learning to manage your customer's experience you will be able to generate more sales as well as repeat sales and quality reviews creating a positive feedback sales loop

Jamie Calbeto

Jamie Calbeto is an educator specializing in business, information technology, and logistics. He was both faculty at RMIT University Vietnam for more than a decade, teaching supply chain management and coordinating in the School of Business. Calbeto holds a Bachelor of Economics from University of Central Florida, a Master of Science in Industrial Technology from East Carolina University, and a Graduate Certificate in Tertiary Teaching and Learning.

Discover small business marketing strategies that can help you attract attention, woo your target audience, grow your customer base, and expand your profits—all for little or no money.

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.

The small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, email marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.

Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. By the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 8 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Creating a Marketing Strategy

If you own a small business and need to stretch your marketing dollars, you've come to the right place! In this lesson, you'll discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle.

Getting Customers to Notice You

The first step in successful marketing is getting people to notice you—and in this lesson, you'll look at three ways to achieve that goal. You'll start by learning how to create a great first impression, both in person and through your brand. Next, you'll find out how to position yourself as an expert in your field. Finally, the lesson will talk about using the media to promote your business.

Leveraging Others

Want to stretch your marketing dollars to the max? Then put the power of partnerships to work for you. In this lesson, you'll discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. In addition, you'll learn about enlisting other people in your place-based marketing and word-of-mouth campaigns.

Creating a Website Designed to Sell

These days, a website is an essential marketing tool for any business. Here's the good news: You can create an attractive, professional-looking website quickly and easily, for only a few dollars. You'll find out how in this lesson—and you'll also learn the ins and outs of obtaining a domain name, getting a matching email address, laying out your website, and finding a hosting provider if you need one.

Driving People to Your Website

When you're done creating your website, it's time for the next step: drawing traffic to it. In this lesson, you'll explore how to do this through on-page and off-page search engine optimization (SEO). In addition, you'll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online.

Finding Leads and Encouraging Sales

Successful business owners master the art of finding and cultivating leads, and that's what this lesson will talk about. You'll investigate everything from old-fashioned fishbowls to Facebook Business pages and Twitter, and then learn about the pros and cons of email and direct mail marketing. Whether you're a traditionalist or a techie, you'll find an approach that's just right for you.

Encouraging Repeat Business and Referrals

Congratulations: You've scored a sale! Now, how can you keep your new customer coming back for more? This lesson will talk about inexpensive or free ways to generate repeat sales. In addition, you'll look at a variety of techniques for encouraging referrals. Finally, the lesson will talk about capturing your customer information in a database.

Understanding Projections and Timing

Some marketing efforts bring crowds of customers to your door. Others are a complete flop, wasting your time and money. How can you choose wisely? By doing some upfront analysis—and that's what this lesson will talk about. Once you complete this lesson, you'll be equipped with all the tools you need to choose marketing tactics that have a high potential for success. In addition, you'll learn why integrated marketing gives you the best results and find out how to schedule a full year of marketing activities easily and efficiently.

Targeting Your Marketing

Sure, you want everyone to buy your product—but when you're marketing, it pays to be exclusive. In this lesson, you'll find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). After that, you'll learn how to use geographics, demographics, firmographics, psychographics, and behavioral data to create a marketing message that resonates with your target market.

Creating Your Key Selling Messages

This lesson will talk about key selling messages—those alluring words that overcome potential buyers' objections and make them want to make a purchase immediately. You'll learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers. By the time you're done, you'll be able to distill your new knowledge into a short, powerful message that will turn skeptical people into eager customers.

Setting Your Goals and Finalizing Your Marketing Plan

In this lesson, it all comes together! First, you'll create the two final elements of your marketing plan: your business goals and your marketing goals. You'll discover how to create goals that are clear-cut, realistic, and measurable, so you'll be motivated to meet (or even exceed) the targets you set. After that, you'll roll all of your information into a single document that will be your blueprint for marketing success. With this marketing plan in hand, you'll be ready to take your prospective buyers by storm.

Tracking Your Results

This final lesson talks about tracking—the secret to continually improving your marketing tactics and increasing your profits. You'll learn how to create a baseline and compile reports that can highlight your marketing successes and point to areas where you can improve. In addition, you'll discover different ways to track your campaigns—including the campaigns you might think are "untrackable".

Explore the potential of social media as a tool for business growth, covering popular platforms like Facebook, LinkedIn, Instagram, Google Business Profile, Twitter, and Pinterest. Learn effective strategies for promoting your business, building a social media team, automating activities, and measuring success.

One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you are a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and how to use social media for business

No matter your goals, social media is a game changer for businesses in today's globally connected environment. So, whether you are looking for a new way to market your business or simply want to better understand social media, this social media in business course will empower you for future success.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Developing a Social Media Foundation

In this lesson, we're going to build the foundation you'll use for social media to grow your business. You'll discover the definition of social media, learn about its characteristics and see what it can do for your business. Then, you'll explore the various types of social media and focus on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.

Creating Your Social Media Strategy

In this lesson, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then, you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients and increase your sales.

Building Your Social Media Organization

This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll choose from the various platforms and select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.

Crafting High-Quality Content

In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can create, store, manage, search, and retrieve the social media content that you produce.

Facebook

Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact and grow a base of followers. Finally, we'll examine several business growth strategies that you can use to gain awareness and exposure for your business.

Instagram

In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up one for your business. Finally, we'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.

LinkedIn

In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of business growth strategies that you can use to gain awareness and exposure for your business.

Google Business Profile

In this lesson, you'll discover how to effectively use Google Business Profile to enhance your business's online presence. We'll start by understanding what Google Business Profile is and its advantages over other social media platforms. You'll learn step-by-step how to set up your profile and the essentials of managing it. Lastly, we will dive into several strategic approaches for leveraging your profile to increase visibility and attract more customers to your business.

Other Social Media Platforms to Know

In this lesson, we'll explore a variety of social media platforms that extend beyond the typical ones like Facebook, Instagram, and LinkedIn, focusing on how they can be utilized for your business. First, we'll introduce what each platform—such as X (formerly Twitter), Pinterest, Reddit, Snapchat, Telegram, TikTok, WhatsApp, and YouTube—offers and how it stands out from the others we've discussed previously. You'll learn how to determine which platforms are most applicable for your specific business situation. Next, we'll outline initial strategies to engage effectively with your audience on these platforms. Finally, we will provide specific tactics for each platform to help increase your visibility and connect with more users interested in your products and services.

Social Media Automation & AI

In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.

Social Media and Your Team

In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.

Measuring Your Social Media Performance

How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring, and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.