Build a strong foundation in the skills needed to succeed as an entrepreneur. You'll learn how to use financial techniques, legal structures, funding sources and more to grow your start-up business.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Microsoft Office Word.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:
- Entrepreneurship: Theory, Process, Practice, by Donald F. Kuratko
Please note: You will receive a digital book if the physical book is on backorder.
Delve into the world of entrepreneurship, from generating an idea to writing a business plan and launching your new successful business.
The Entrepreneurship and Small Business (ESB) is a certification from Certiport, sponsored by Intuit and the Network for Teaching Entrepreneurship, that ensures tomorrow's leaders are prepared with the toolkit they need to get ahead in today's competitive landscape.
In this business owner course, you will refine your start-up idea and learn practical steps to launch your business as you prepare for the ESB certification. You will learn foundational business principles of an entrepreneurship venture, such as legal structure and requirements, funding sources, intellectual property law, operations, marketing, advertising, and finances.
ESB certification prepares you to pursue additional postsecondary training or elect to enter the small business sector immediately upon high school graduation. So, whatever business venture you want to start, an ESB credential validates your understanding of core business principles, including the essentials needed to launch and maintain a successful business.
You should have key conceptual knowledge of entrepreneurial and small business principles through at least 150 hours of instruction to take the ESB certification exam, which this entrepreneurship course meets. Successfully completing this business start-up training course will validate that you possess the skills and knowledge to work in a middle-skill trade profession as your own boss and/or in other related entrepreneur and small business roles.
- The Entrepreneur
- Opportunity Recognition
- Starting Up
- Funding the Venture
- Ethics and Sustainability
- Human Capital
- Intellectual Property
- Operating Procedures
- Marketing
- Advertising
- Financial Statements
- Cash Flow Management
What you will learn
- Identify the characteristics, risks, benefits, opportunities, and drawbacks of being an entrepreneur
- Assess the demand for an opportunity and its value proposition
- Determine the appropriate legal structure, required licenses, and regulations for your business
- Investigate intellectual property law for entrepreneurs
- Understand your operational costs and growth strategy for your business
- Use financial statements to assess profitability and break-even analysis for your business
- Leverage this business start-up training course to design a business plan for your venture
How you will benefit
- Stand out and achieve your business goals with your Entrepreneurship and Small Business (ESB) certification
- Expand your toolkit with a completed business plan, which can be updated at any given time to allow you up-to-date information for decision-making
- Demonstrate you possess crucial knowledge of the foundational business principles needed to progress forward for business decision-making success
David Harkins
David Harkins is a business leader with a background in executive coaching and consulting. His work focuses on entrepreneurial thinking, leadership development, and operational innovation to help businesses and organizations deepen social impact and strengthen performance. His past roles include Vice President of Strategic Services at the Jackson Group, Chief Marketing Officer (CMO) for software engineering firm Geneer and Vice President of Marketing and Product Development for Nykamp Consulting Group. He earned a Master of Entrepreneurship from Western Carolina University and a BBA in entrepreneurial and small business management from American Public University.