Interested in expanding your marketing to social media advertising? Learn the basics of using the Facebook Business Manager for your business page, setting up ad campaigns, creating your target audience, monitoring the performance of your ads, differentiating between boosted posts and ads, and optimizing it all to get the most out of your ad budget. Walk away knowing how to install the Facebook Pixel to track conversions, re-target audiences, and integrate it with third party services like Eventbrite. A working knowledge of personal computers, general marketing practices, and an established Facebook account is required for this class.