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Leadership Through Social Influence   

ABOUT THIS COURSE

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

Estimated Learning Time:  4 hours

SKILLS YOU WILL GAIN:

Communication

Entrepreneurship

Influencing

Marketing

INSTRUCTOR

Course Instructor PhotoDaniel J. O’Keefe
Owen L. Coon Professor
Department of Communication Studies, School of Communication

 
  • Leadership Through Social Influence
  • Fee: $59.00
    Item Number: 2021CSR107201
    Dates: 7/1/2021 - 6/30/2023
    Times: 12:00 AM - 12:00 AM
    Days:
    Sessions: 0
    Building:
    Room:
    Instructor: Professional Development
    REGISTRATION FOR THIS CLASS IS CLOSED. This class is already in session.
 

  • Leadership Through Social Influence
  • Fee: $59.00
    Item Number: 2022CSR107201
    Dates: 7/1/2022 - 6/30/2023
    Times: 12:00 AM - 12:00 AM
    Days:
    Sessions: 0
    Building:
    Room:
    Instructor:
    REGISTRATION FOR THIS CLASS IS CLOSED. This class is already in session.