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Storytelling and influencing: Communicate with impact   

Storytelling and influencing: Communicate with impactABOUT THIS COURSE

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

Estimated Learning Time:  18 hours



Leadership and Management

Business Communication


Course Instructor PhotoAssociate Professor Lawrence Ang
Department of Marketing
Macquarie Business School

Course Instructor PhotoArabella MacPherson
Director, Resonate Communications


  • Storytelling and influencing: Communicate with impact
  • Fee: $59.00

If you are thinking of taking more than one course, the subscription option may be more beneficial.
After payment, you will receive a separate email, usually within one business day, that will include instructions on how to access the course.

- Single course access (generally 30 days with option to extend if needed)
- 3-month subscription to online learning catalog - $199.00
- 12-month subscription to online learning catalog - $499.00

3-Month Subscription 1-Year Subscription