Sign In  |  View Cart  |    |  Help  |  
Print Course information
Email to a friend
Return to Course Catalog

Course Catalog

Developing a Winning Marketing Strategy   

Team of smiling business peopleABOUT THIS COURSE

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
You will be able to:
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions
• Develop a marketing plan proposal

Estimated Learning Time:  16 hours




Brand Management

Business Analysis

Business Psychology


Leadership and Management

Market Research

Research and Design



Strategy and Operations


Course Instructor PhotoHayden Noel
Associate Clinical Professor
Department of Business Administration, College of Business

  • Developing a Winning Marketing Strategy
  • Fee: $59.00

Some Title