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Course Catalog > On Demand Online Learning > Data Literacy and Management

Content, Advertising & Social IMC   

ABOUT THIS COURSE

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Additional MOOC 4 faculty include:
* Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
* Steffi Decker (Junior Partner, Chong and Koster)
* Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

Estimated Learning Time:  8 hours

SKILLS YOU WILL GAIN:

Advertising

Communication

Marketing

Social Media

Entrepreneurship

Leadership and Management

Market Research

Research and Design

Sales

Strategy

Strategy and Operations

Business Analysis

Business Psychology

INSTRUCTOR

Course Instructor PhotoRandy Hlavac
Northwestern University & CEO of Marketing Synergy, Inc

 
  • Content, Advertising & Social IMC
  • Fee: $59.00