Print Course information
Email to a friend
Return to Course Catalog

Course Catalog

Visionary leadership, identity & motivation: Become a meaning maker   

ABOUT THIS COURSE

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.

Difficulty Level: BEGINNER

Estimated Learning Time:  5 hours

SKILLS YOU WILL GAIN:

Leadership and Management

Marketing

Human Resources

Brand Management

Communication

Entrepreneurship

Sales

Strategy

Strategy and Operations

INSTRUCTORS

Course Instructor PhotoProfessor Rebecca Mitchell
Department of Management
Macquarie Business School

Course Instructor PhotoArabella MacPherson
Director, Resonate Communications

Course Instructor PhotoAssociate Professor Edward Wray-Bliss
Department of Management
Macquarie University

Course Instructor PhotoDr Abas Mirzaei
Department of Marketing
Macquarie Business School

 

  • Visionary leadership, identity & motivation: Become a meaning maker
  • Fee: $59.00
 

If you are thinking of taking more than one course, the subscription option may be more beneficial.
After payment, you will receive a separate email, usually within one business day, that will include instructions on how to access the course.


- Single course access (generally 30 days with option to extend if needed)
- 3-month subscription to online learning catalog - $199.00
- 12-month subscription to online learning catalog - $499.00

3-Month Subscription 1-Year Subscription