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Design-Led Strategy: Design thinking for business strategy and entrepreneurship   

Design-Led Strategy: Design thinking for business strategy and entrepreneurshipABOUT THIS COURSE

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.

The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges.

We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas.

We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.

Difficulty Level: INTERMEDIATE

Estimated Learning Time:  19 hours

SKILLS YOU WILL GAIN:

Entrepreneurship

Research and Design

Leadership and Management

Problem Solving

Business Psychology

Creativity

Design and Product

Project Management

Strategy and Operations

INSTRUCTOR

Course Instructor PhotoEric Knight
Professor of Strategic Management

 

  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship
  • Fee: $59.00
 

If you are thinking of taking more than one course, the subscription option may be more beneficial.
After payment, you will receive a separate email, usually within one business day, that will include instructions on how to access the course.


- Single course access (generally 30 days with option to extend if needed)
- 3-month subscription to online learning catalog - $199.00
- 12-month subscription to online learning catalog - $499.00

3-Month Subscription 1-Year Subscription